企業(yè)經營的16個關鍵指標

1、16個經營指標避免掉坑摘要：財務指標并不是做判斷時的決定性因素，但的確是重要的投資標的質量對比指標。比如說，O2O公司在一定的時期里可能的確需要通過燒錢來擴大市場份額，但到了一定的階段之后以收入為代表的財務指標會說明很多問題。本文原文由A16Z多位投資人集體創(chuàng)作。A16Z是世界知名的頂級風投公司，SkypeFacebookInstagramTwitterFoursquarePinterestAirbnbZyngaGitHubJawbon

2、eLyftOculusSlackZenefit等等都是其被投企業(yè)。A16Z的合伙人之一reessenHowitz是暢銷書《創(chuàng)業(yè)維艱》一書的作者。英文原文有些地方的表述并不準確，所以我們的中文解說未必與其一致。本文里的很多指標適用于SaaS類的2B服務公司。有一句話說的好：Youcan’tmanagewhatyoudon’tmeasure.Wehavetheprivilegeofmeetingwiththoussofentrepreneu

3、rseveryyearinthecourseofthosediscussionsarepresentedwithallkindsofnumbersmeasuresmetricsthatillustratethepromisehealthofaparticularcompany.Sometimeshoweverthemetricsmaynotbethebestgaugeofwhat’sactuallyhappeninginthebusin

4、esspeoplemayusedifferentdefinitionsofthesamemetricinawaythatmakesithardtounderstthehealthofthebusiness.Sowhilesomeofthismaybeobvioustomanyofyouwholivebreathethesemetricsalldaylongwecompiledalistofthemostcommonconfusingon

5、es.Whereappropriatewetriedtoaddsomenotesonwhyinvestsfocusonthosemetrics.Ultimatelythoughgoodmetricsaren’taboutraisingmoneyfromVCs—they’reaboutrunningthebusinessinawaywherefoundersknowhowwhycertainthingsarewking(not)…cana