消費(fèi)者個(gè)性和品牌個(gè)性相關(guān)關(guān)系研究【畢業(yè)論文】

1、本科畢業(yè)論文本科畢業(yè)論文(設(shè)計(jì)設(shè)計(jì))(屆)消費(fèi)者個(gè)性和品牌個(gè)性相關(guān)關(guān)系研究消費(fèi)者個(gè)性和品牌個(gè)性相關(guān)關(guān)系研究所在學(xué)院商學(xué)院專業(yè)班級(jí)市場(chǎng)營(yíng)銷學(xué)生姓名學(xué)號(hào)指導(dǎo)教師職稱完成日期年月日消費(fèi)者個(gè)性和品牌個(gè)性相關(guān)關(guān)系研究IIAbstractReviewingsocietytodaytherearemanyproductsbrsHoweverproducthomogeneityisveryserious.Sobrpersonalityhasbecome

2、animptantmeanstosolvetheseproblems.WiththechangesinconsumerdemConsumersareoftenmewillingtobuyproductswithsignificantbrpersonality.Wecanfromtheconsumerpointofviewtostudythebrpersonalitymakingbrpersonalitysuittheconsumerde

3、mhighlightstheconsumerpersonalitycombinewithconsumerpersonalitybrpersonalitytobuildthebrpersonalitybasedontheconsumerpersonalityThusstimulatestheconsumersdesiretobuychoosethebrthatrepresenttheirownpersonalityenhancingcon

4、sumerpurchasingpowerbrvalue.Sounderstingtherelationshipofconsumerpersonalitybrpersonalityhaspracticalsignificancefbrmarketing.Thisarticlebasedontheexpleoftherelatedtheyofconsumerspersonalitybrpersonalitythroughtheresearc

5、hofmzoneconsumerspersonalitybrpersonalityliteratureestablishingtherelationshipmodelofmzoneconsumerpersonalitybrpersonalitythroughthequestionnairedatacollectionusingSPSSdataanalysissoftwaretoconductadeiveanalysisreliabili

6、tyanalysisvalidityanalysisfactanalysisregressionanalysisempiricalanalysistheresearchresultindicatesthatthetypeofmzoneconsumerpersonalityhasactivetypepracticethinkingtypeartsensitivetypeenthusiasticsocialtypeimpulseexciti

7、ngtypecapablealtruismtypethefashionablebrpersonalityofmzonenotonlyexistrelatedrelationshipbutalsoexistregressionrelationwithconsumerpersonality.Thusfprovidingtheeticalpracticalitybasisftheimplementationofbrmarketing.Keyw