畢業(yè)論文（設計）對銀行代銷證券投資基金營銷策略的觀察與思考

1、廣東金融學院對銀行代銷證券投資基金營銷策略的觀察與思考對銀行代銷證券投資基金營銷策略的觀察與思考本科畢業(yè)論文（設計）對銀行代銷證券投資基金營銷策略對銀行代銷證券投資基金營銷策略的觀察與思考的觀察與思考學生姓名學生姓名：學號學號：04121219系部系部：工商管理系專業(yè)專業(yè)：市場營銷指導教師指導教師：副教授提交日期提交日期：2008年4月19日2007JX16廣東金廣東金融學院融學院廣東金融學院對銀行代銷證券投資基金營銷策略的觀察與思考對

2、銀行代銷證券投資基金營銷策略的觀察與思考IIIIAbstractInthelastfewyearsfollowsthedomesticinvestmentfundsindustryvigousdevelopmentthebankfundsellingoperationisbeingsuddenappearancepromotestheChinaBankingindustrysfinancialservicetosubdivideaspe

3、ctdepthdevelopmentsoonmanagingfinancesplantothecustomer.Outsideopenstylebasemetalfieldcountertransactionservicebutthebanksellinggoodsfthestatefundisonekindofmarginalfinancialinnovationserviceisconnectingthebankingindustr

4、ythesecuritiesbusinessdirectly.Since2005alongwithChinaStockmarketbullmarketpatternsestablishmentthebanksellinggoodsfthestatefundservicehasbeendaybydayirritablethisbotharechangingcommonpeoplesmanagingfinanceswayisaffectin

5、gthebankdepositdivergencethetransfmation.ThisarticleintroducedthesecuritiesinvestmentfundhistythedevelopmentpresentsituationanalyzedOurcountryBanktosellgoodsfthestatetheinvestmentfundrecentyearsbasicsituationthroughsoldg

6、oodsfthestatetheponderwhichtothebanktheinvestmentfundwasinsufficientdiscoveredthatrefmedinnovatesthebanktosellgoodsfthestatetheinvestmentfundmarketingstrategy.Keywds：Securitiesinvestmentfund；Bank；Fundmanagement；Thefundse