c市某公司營銷策略設計研究【畢業(yè)論文】

1、本科畢業(yè)論文本科畢業(yè)論文(設計設計)(屆)C市某公司營銷策略設計研究市某公司營銷策略設計研究所在學院商學院專業(yè)班級市場營銷學生姓名學號指導教師職稱完成日期年月日臨安市樂平絲廠營銷策略設計IIAbstractCocoonsilkproductionhasbeenadvantagesoftraditionalindustriesinLin’ancity.Inrecentyearsthroughtheagriculturalstructure

2、adjustmentthecityssericulturefastdevelopmentbecomeoneofthemaineconomicincomesourcesfthecityslocalfarmers.Duetointensemarketcompetitionthecitysericultureappearssomeproblemssuchaspopularityislowsaleschannelsinglesalespromo

3、tionlessinputetc.Eventuallyledtothecityssilkmarketshare.Theseproblemshaverestrictedsericulturedevelopmentbythe“bottleneck“Affectedthedevelopmentoftheenterprisefarmersincome.AsthefaucetenterpriseLin’anLepingsilkfactyisals

4、ofacingthesameproblem.Fthatreasonthisarticlewillpresentthelin’anLepingsilkfactyastheresearchobjectsothattheresearchinthispapercanprovidereferencetothemanagementofLin’ancityLepingfactywhilepromotingcompany’incomelocalecon

5、omic.Thispaperconsistsoffourparts.ThefirstpartismainlyanalyzingoverviewofLin’anLepingsilkfactymarketingsituationmarketingexistencequestionfurtheranalyzingthecausesoftheseproblems.ThesecondpartfocusontheSWOTanalysisofLin’

6、anLepingsilkfactyindertomakeclearitsfacingopptunitiesthreatstheadvantagesdisadvantages.Thethirdpartismainlyaimedattheadvantagesdisadvantagesopptunitiesthreatscompetitionofthesecondparttodesignaseriesofmarketingstrategy.T