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1、本科畢業(yè)論文外文翻譯本科畢業(yè)論文外文翻譯外文文獻(xiàn)外文文獻(xiàn)原文原文TheTheEffectsEffectsofofityityReputationReputationononitableitableGivingGivingABSTRACTThisstudyfocusesontheeffectsofityreputationonitydonations.Onewouldexpectthereputationofaitytobeanimpta
2、ntantecedentfthedecisiontodonatemoneyastheproductoftheityisitspromisetodevoteitselftoitsgoalwhetherthisistopreservenaturetoprotecthumanrights.Thestudyusespanelsurveydataofthe‘GivingintheherlsprojectthatweregatheredinMay2
3、004inMay2005.Acasecontroldesignwasusedtotakenondonsintoaccountaswell.SeveralitemswerecreatedtomeasuretheattitudeoftherespondentstowardfivelargeDutchityganizations.itablegivingwasmeasuredbyaskingtherespondentstoindicateho
4、wmuchtheyhaddonatedtotheityconcerned.Meovertheeffectsofdemographicsontheindividual’scontributionstohelpingotherswillbetakenintoaccount.THEEFFECTSOFITYREPUTATIONONITABLEGIVINGTheeffectsofityreputationonitablegivingcanbede
5、scribedfromtheresourcebasedviewperspectiveofafirm.Theresourcebasedviewisaninfluentialframewkfunderstingstrategicmanagement.Itfocusesonthetangibleintangibleassetsskillslicensesetctiedtoafirmwhichitusestocreatecompetitivea
6、dvantage(Barney1991Caves1980Wernerfelt1984).Barney(1991)arguedthatresourcesmustpossessfourattributesindertoleadtosustainedcompetitiveadvantage.Theresourcesmustbevaluablerareimperfectlyimitablenotsubstitutable.Hall(1992)e
7、xaminedthechiefexecutives’perceptionsoftheroleofintangibleresources.Thechiefexecutiveswereaskedattwopointsintimewhichofthe13resources(suchasknowhowofsuppliersknowhowofdistributswkspublicknowledgecontracts)contributedmost
8、totheoverallsuccessoftheirbusiness.Companyreputationwasmentionedmostoftenasthemostimptantcontributtothesuccessofthecompany.Hallstatesthatreputationcanbeanimptantfactinachievingincludedinthisstudy:‘Kankerbestrijding’(Canc
9、erresearchganization)‘PlanNederl’(developmentaid)‘Greenpeace’‘Natuurmonumenten’(Dutchconservationganization)‘WereldNatuurFonds’(WldWideFundfNature).Indertomakesurethatthesamplecontainedenoughdonsonlyhighprofileitablegani
10、zationswerefocusedupon.Kankerbestrijdinghasthehighestcollectionincomeofallitiesin2004.Theotherfouritiesallappearintheitiestoptenwithregardtogiftscontributions(CentraalBureauFondsenwerving2004).GreenpeaceNatuurmonumentenW
11、ereldNatuurFonds(WNF)allfocusontheprotectionoftheenvironment.Thishastheadvantagethatsomeofthedevelopmentsintheirsectwillbethesamesuchastheinterestofconsumersintheenvironmentfexample.Inviewofthefactthatthenumberofdonsperi
12、tywasrelativelylowa‘casecontroldesign’(RothmanGreenl1998Schlesselman1982)wasused.Casecontrolstudiesareusedinmedicalresearchtostudyrarediseases.Theyfollowaparadigmthatstartsfromeffecttocause(Schlesselman1982).Inacasecontr
13、olstudyindividualswithaparticularcondition(inthisstudy‘beingadon’)areedfcomparisonwithseriesofindividualsinwhomtheconditionisabsent(beinganondon).Thismeansthatallthedonswereedinthesubsamplebutnotallthenondons.Themainreas
14、onfusingacasecontroldesigninthisstudywastopreventresponsefatigueasthequestionnaireincludedmanyotherquestionsbesidesthequestionsthatwereusedinthepresentstudy.Therewere287dons472nondonsinthesubsample.Thedataweregatheredbym
15、eansof‘computerassistedselfinterviewing.’Thismeansthattheresearchagencyprovidedrespondentswithsoftwarefinstallationontherespondents’homecomputers.Thequestionnaireswerethensenttotherespondentsreturnedtotheresearchagencyvi
16、aamodem.InthecaseofbothdatasetsthedataweregatheredinMay.Thismomentwaschosenasmostrespondentswillhavefilledintheirtaxreturnfminthatperiod.Asitablegivingentitlesdonstotaxdeductionsthereisagoodchancethatthetopicwillstillbef
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