廣西中煙公司的持續(xù)穩(wěn)定發(fā)展戰(zhàn)略.pdf

1、，≥，t分類號(hào)——密級(jí)孝中斜技大浮碩士學(xué)位論文y778671廣西中煙公司的持續(xù)穩(wěn)定發(fā)展戰(zhàn)略學(xué)位申請(qǐng)人：陳峰學(xué)科專業(yè)：高級(jí)管理人員工商管理指導(dǎo)教師：楊超教授論文答辯日期占翌￡!生豎學(xué)位授予日期答辯委員會(huì)主席塑主劍評(píng)閱人疆王剛塹叢童量塑＆華中科技大學(xué)碩士學(xué)位論文AbstractAtpresent，ourcountrybuyer’smarketoftobaccoindustrytakesshapealreadyitisunifyandnoto

2、pen，introducecompetitionmechanismofthemarketbecometheobjectivedemandtocomeUnderthissituation，howtotacklethechallengeofChina’sentrytoWTO，setupbigbrand，bigenterpriseandtheenterprisegroupinordertoincreasethecompetitivenesso

3、fChinesetobaccoenterprises，itistheimportantsubjectthateverytobaccoenterprisefacesatpresenttokeepsteadyandlastingdevelopmentThispaperregardsindustrialcompanyofcigaretteinGuanbxiastheresearchobject，analysesthechangesofexte

4、rnalenvironmentconditionandinsideenvironmentfacedafterseparatingtheindustryandcommerceofindustrialcompanyofcigaretteinGuangxi，onthisbasis，definescompany’spresentopportunityandchallenge，theadvantageandweaktendencythenthro

5、ughrighttOmixwithenvironmentalanalysisresult，SWOTofmatrix，carryonevaluationandanalysistoSOtactics，WOtactics，STtactics，、ⅣTtacticsonebyone，assisttheindustrialcompany’spresentdecisionofcigaretteinGuangxiafterconstructingase

6、riesoftacticsThepaperintroducesthetradeoftobaccoofourcountryandcurrentsituationofGuangxitobaccoindustryintroducesthebasicsituationoftheindustrialcompanyofcigaretteinGuangxiespeciallyThenmadethebriefintroductionseparately

7、onthetobaccoindustryofworld，China，Guangxi，regardfoundationofstrategicresearchascompanyexternalenvironmentconditionandinsiderelevantdataofenvironmentthatcollectfinallyanalysethroughaseriesofstrategytoolanalyselikeuniquest

8、rength，wishsceneresearchtododataresearchopportunityandchallengethatsoastobeclearinthecompanytheadvantageandinferiorpositionItistothesuggestionofthestrategicplanoftheindustrialcompanyofcigaretteinGuangxiwithitsrighttactic