中國(guó)醫(yī)藥商業(yè)企業(yè)營(yíng)銷(xiāo)戰(zhàn)略研究.pdf

1、南開(kāi)大學(xué)Y80582／碩士研究生學(xué)位論文企業(yè)管理人員在職攻讀工商管理碩士(MBA)學(xué)位論文題目：中國(guó)醫(yī)藥商業(yè)企業(yè)營(yíng)銷(xiāo)戰(zhàn)略研究研究方向：市場(chǎng)營(yíng)銷(xiāo)姓名：高海明年級(jí)：二零零三級(jí)專(zhuān)業(yè)：工商管理完成日期：20()5年5月導(dǎo)師：韓德昌教授二00五年五月ABSTRACTSince20yearsofreformingandopeninguptotheworld，themedicinalenterpriseofchinahasobtainedconsid

2、erabledevelopment；besides，medicinalmarketsarealsoshownasthecourseopenedprogressivelyThepromulgationandimplementationofstatelsnewlawsandregulationsaswellasthemedicinedistributionbeingopentoforeigncapitalafterChina’saccess

3、iontoWTO，hasledtoamoreintensecompetitionamongmedicinedealersTheexistencedevelopmentspaceofChinesemedicinedealersenterprisejscomeasahardblowat，TheChinesemedicinedealersmustcombinetheanalysisofmicroenvironmentofownenterpri

4、se，makeone’sownenterprisetotalstrategyintime。accuratelythemostkey，mosturgenttaskisamarketingstrategychoiceofanenterpriseamongthemThepaperfa_IlsimofourchaptersChapter1sLlnhmarizesthetheoriesofmarketingstrategicmanagement，

5、statestheimportanceandcharactedsticsofmarketingstrategiesaswellastheprinciplesgoverningtheformationofmarketingstrategiesandmarketingstrategicmanagement；Chapter2analyzesthemacroenvironmentpresentsituation，consumersandcomp

6、etitionsituation，aswellasadvantagesanddisadvantagesofmedicinedealersandtheirdevelopmenttrends；Chapter3makesclearthemarketandrolepositioningofmedicinedealersandworksout‘‘place”strategies，competitionstrategies。integrations

7、trategies、andpubt祀relationsstrategies—a“硝themarepartofthemarketingstrategiesthatshouldbemadeandimplementedbymedicinedeale傳；Chapter4makessolutionsandproposalsonhowtoupgradethecorecompetitivenessofmedicinedealers，andpaygre

8、atattentiontohumanresourcesdevelopment，teambuilding，corporatecultureandinformationapplicationprograms，etc，withaviewtoensuringtheimplementationofmarketingstrategiesKeywords：MedicinedealersMarketpositioningMarketingstrateg