重慶醫(yī)藥股份有限公司醫(yī)療器械分公司發(fā)展戰(zhàn)略研究.pdf

1、重慶大學碩士學位論文重慶醫(yī)藥股份有限公司醫(yī)療器械分公司發(fā)展戰(zhàn)略研究姓名：顏明申請學位級別：碩士專業(yè)：工商管理指導教師：周焯華20070418重慶人學碩十學位論文英文摘要ABSTRACTThispaperistOresearchamedicaleqmpmementerprisewitlllonghistorywhichlUllSuponalargemedicalgroupThemedicalgrouphasbecomeoneofthewe

2、ll—knownmedicalcirculationenterprisesintheregionandevenacrossthecountryHowevertheobjectofthispapersimilartOthemedicalgroupoften—yearago，coversthefieldofmedicaldeviceswhichthemedicalgroupfocusesonHowtoimprovethemedicalequ

3、ipmententerpriseisthetoppriorityofthemedicalgroupSo，thisstrategicresearchisofgreatimportancetothemedicaleqmpmententerpriseandalsotoothermedicalequipmententerprisestofollowInthecaseoftheauthor’ScompanyinChongqingandbasedO

4、ilauthor’sten—yearoldworkingexperience，strategytheory，fivestrengthmodelandSWOTanalysis，thispaperdrawsouttherapiddevelopmentofmedicaleqmpmemmarketinnotonlyChongqing，Chinabutalsotheworldwiththesummaryanalysisofwoddmedicale

5、quipmentmarkct，andthenthemarketofChinaChongqingandtheperipheralareaThisnotesthatmarketpurchasingpowerisincreasingandwillbedevelopinginafewyearsofthefutureCombinedwiththe‘“fivestrengthmodel’’theoryofporterandSWOTanalysism

6、ethod，theunstablefactorbetweenthemedicaleqmpmentanditsmarketCanhefoundoutAccordingtotheanalysisofitsmarketandbothitsinnerandoutersurroundings，theemerpriseshoulddevelopinaaudacityofstrategiesTheproblemoftheenterpriseCanbe

7、solvedintheareasofenterprisemarketconceptorganizationframeworkbrand，humanresources，marketingnetworkandincentivemechanismAccordingtotheexistingsituationmarketingnetworkenterprisewithbetterprofessionaltechniquesCanbeestabl