粵泰地產(chǎn)核心競(jìng)爭(zhēng)力形成與拓展研究.pdf

1、華南理工大學(xué)碩士學(xué)位論文粵泰地產(chǎn)核心競(jìng)爭(zhēng)力形成與拓展研究姓名：鐘明申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：藍(lán)海林20061001ABSTRACTNowChina’SrealestatecompanieswillnotonlyconfiontwitllthefluctuationofrelationsbeBv∞nsupplyanddemandandthedemandofconsumers，butalsobeinfaceofchallen

2、geofcompetitionresultedfromtheentryofforeigncounterpartsFurthermore，domesticcompanieswillenterintotheinternationalmarkettofacethecutthroatcompetitionAlthoughthereafesomegiantrealestatecompaniesinChinabutmostofthemlackthe

3、enrecompetitionDespitetheyhaveplentyofphysicalresources，financialresourcesandpoliticaladvantages；theycannotcombinethoseresourcestodevelopthecorecompetitiveadvantagesandtodeterminetheirstrategiesHowtoforgethelongevousande

4、vervictoriousrealestatecompaniesitisaverypuzzlingquestionthatmanymanagersshouldcontemplateThekeyishowtoallocateandcombinethecompanies’strategicresourCeS，andtostrengthentheircorecompetitionsinordertofacethehighlevelcompet

5、itioncausedbythegiobalizationAsanonstateownedcompanyGuangzhouYuetaienteredintotherealestatemarketwithlowcapitalin1994whentherewasadownturnintherealestatemarketYuetainotonlystoodsteadilyinthefiercerivalrybutalsohadagreatS

6、uCCeSSatasupemormalspeedItsSUC4∞SSdap∞dedonthefollowingfactors，ie，theflexibleoperatingsystems，thepenetratinginsightintothedemandoftherealestatemarketandthegoodcommandoftheopportunityofthatmarketItssuccessisinseparablefio

7、mthecorecompetitionstrategyandtheenforcementofthatstrategyinthedifferentdevelopingstagesConfrontingwiththechangeofexternalenvironmentandtheexpansionofthecompany’Sscale，Yuetaishouldfindasllccessfulpathwithlongtermeffectto

8、achievethelongtermbalanceddevelopmentThekeypathistobuildYuetai’ScorecompetitiveedgeinordertomaintainitssustainingcompetitiveadvantagesBasedontheanalysisoftheexternalenvironmentandintemalresourcesofYuetai，theauthorcontend

9、thatthekeyfactorsoftherealestatecompanies’creatingvaluearcthefollowingfactorsthatis，thejudgmentandpositionoftheproject’Svalue，theexplorationofhumanresource8，theabilitytoallocateandcombinethefinancial，humanphysical，andoth

10、erstrategicresourees，andtheinitiativesBesidesYuetai’Sexitingcompetitiveabilities，Yuetaishouldforgeitscorecompetitionsthroughfourways，ie，establishingthevaluesbasedonthecustomers’services，strengtheningtheabilitiestoallocat

11、ethestrategicresoarc七s，inspiringthestaffsinitiatives，andenlmcingthemanagementofhumanreSO嘲Combiningthetheoreticalanalysisandthecasestudytheauthorconsiderthatthispaperbehelpfultodeterminetherealestatecompanies’corecompetit