產(chǎn)業(yè)集聚中的區(qū)域品牌建設(shè)研究.pdf

1、Y1040986上學(xué)校編號(hào)10394圖書分類號(hào)密級(jí)福建師范大學(xué)高等學(xué)校教師在職攻讀碩士學(xué)位論文產(chǎn)業(yè)集聚中的區(qū)域品牌建設(shè)研究AStudyOnRegionalBrandConstructionInTheIndustrialGathering洪秀華學(xué)科專業(yè)：亟擅墅遺堂研究方向：整金圭基絲迸堡迨塹塞指導(dǎo)教師：鲞國(guó)塾量申請(qǐng)學(xué)位級(jí)別：壺笠堂燕熬埋在嬰絲迭亟土堂焦論文提交日耀：論文評(píng)閱人：論文答辯日期：答辯委員會(huì)主席：學(xué)位授予單位：攝建題堇盍堂學(xué)位授

2、予日期：生旦旦二oo六年八月AbstractTheconstructionoftheregionalbrandisatechnicalrevolutionoftheregionaleconomyandmarketingtactics，playallirreplaceableroleinpromotingtheregionalindustry’ScompetitivenessTheregionalbrandismadeupofsevera

3、ltradesorindustrybrands，everytradeorindustryismadeupofnumerousenterprise’sbrands，onlyeverysideiscomplete，couldmakeandproducetheregionalbrandwithvalueAtpresentaccordingtodevelopmentpracticeofmostareasinourcountrytheoperat

4、orsofmostenterpriseshavenotfullyrealizedthepositivemeaninginsmallandmediumsizedenterprisesofconstructionofregionalbrandyet，theyonlyseethecompetitionrelationamongenterprises，havenotrealizedthatalsothereisdynamiccooperatio

5、namongenterprisesSohopethroughthestudyonconstructionofregionalbrand，thetheoryandpracticethatdrawlessonsfromandrelatetoabsorbabroadmore，combinetheactualconditionsofChina，absorbthesetheoriesandexperiencespointedlyrationall

6、yimpeldomesticenterprises，especiallythedeepeningofenterprise’SbrandconstructionofclusterHopethatcanplayaroleinguidinganddrawinglessonsfromtothebrandbuilding—upworkoftheenterprisesofourcountryThistexthasinvestigatedtheint

7、ension，characteristic，interdynamicrelationbetweenbrandsandregionalbrandatfirst，theformoftheregionalbrandmodeofkeyanalysispresent，thegrowthmechanismofthereasonformedandregionalbrand，havedescribedtheimportantfunctionofther