安可信納米生物科技有限公司營(yíng)銷(xiāo)渠道模式研究.pdf

1、中南大學(xué)碩士學(xué)位論文安可信納米生物科技有限公司營(yíng)銷(xiāo)渠道模式研究姓名：譚勁芳申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：馮正強(qiáng)20071101ABSTRACTThenanotechnologyistechnologybeneficialtothehumanityinthe21stcenturyandthenanometerenterpriseistherisingenterprise，whoseindustrialplatformisqui

2、tebroadHowever，itwouldtakequitealongtimetomakethepublicunderstandandacceptthetechnologyThedomesticnanometerindustryisfacingthehugesurvivalpressureonchoosingappropriatechannelsandsettingupbrandsTherefore，thisarticletakest

3、hebiggestnanometermedicalequipmentproductionbaseinHunanProvinceJtheAnsonNanometerEnterpriseastheobjectofstudyresearchingonthechoosingofitsdistributionchannelpaaemThroughtheanalysisofmacroscopicenvironment，competitioncond

4、itionofthenanometerindustryandinternalenvironmentofAnson，thisarticlegetstheconclusionthattheinternalandextemalenvironmentbothhaveadvantagesandcertaininsufficienciestoAnsonNanometerCorporate’Sgrowth，SOthecompanyshouldesta

5、blishtheWOstrategy—reversestrategyOnthebasisoftheaboveanalysis，wedeterminethatinthesystemofresourcessharing，functioncomplementarytheAnsonNanometerCompany’Smarketorientationshouldbeonenanometerplatform，fouroperationcircle

6、s“Throughtheanalysisofchanneltheoryandbyunifyingmecompany’SOWllsuperiorityintheintroductionphaseoftheproductlifecycle，wechoosefourtypesofchannels：Clinicalchannel—toconsolidatetheexistingclinicalcustomers；OTCchannel—coope