基于關(guān)聯(lián)規(guī)則的房地產(chǎn)業(yè)客戶意向模型的研究.pdf

1、對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文基于關(guān)聯(lián)規(guī)則的房地產(chǎn)業(yè)客戶意向模型的研究姓名：汪燕青申請學(xué)位級別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師：陳恭和20070401對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士論文ABSTRACTAlongwiththecompetitionofrealestateindustryintensifyingtherealestateenterpriseinevitablyneedsfullinformationsupportandaccuratem

2、arketjudgmentiftheywanttosubdueinthecompetitionTherealestateindustryhasmassivedataaccumulation，includingprofessioninformation，economicenvironmentinformation，customerinformationandSOonThesedataareimportantreferencesinreal

3、estateenterprise’SmarketoperationFacingthefastgrowthmagnanimousdatacollectiontheenterpriseneedsthepowerfuldataanalysistoolwhichwillchangethesedatatoValueknowledgeBecausethepracticalapplicationofthedataminingtechnologyint

4、hetradeisextremelyrichthat伽helptherealestateindustrydiscoveringvaluableinformationandwhichishelpfultotheenterprisetodiscoveropportunitymakedevelopmentplanandthemarketingstrategyThepaperbasesonaCRMprojectofarealestatedebe

5、lopmententerpriseobtainingfromtherealdemandsofrealestatecustomerrelationshipmanagementafterhasanalyzedtheassociationrulesminingprincipleandtechnologydiscussedwithemphasishascarriedontherealestateindustrycustomerintention

6、analysisinCRMusingtheassociationrolesInordertealizethecustomerintentionmodel，thisdocumenthasdonefollowingwork：Firstly，thepaperobtainedfromthetheoryofrealestateindustrycustomerrelationshipmanagementandthedataminingassocia

7、tionrules，reorganizedandstudieddomesticandforeignmaterialaboutthesetwoaspects，summarizedtherealestateCRM’Sbasiccontent，thesystemstructureofapplicationsystemandtheexistencequestionAndthepaperalsohasdiscussedaboutthemining

8、processandthedatapretreatmentofassociationrules‘MorcoveGthepaperhasmadeainvestigationin2006toLin’ancitysresidentialbuildingsituationAfterbeenextractedinvestigationdatasavesinSQLServerdatabaseThepaperobtainsmanyvaluablemo

9、delsandrulesafterminingtheinVestigationdatawiththeassociationrulesThesemodelsandrulesquiteobjectivelyhavereflectedthepresentdemandofLin’ancitizenstothehousingsituationKeyWords：AssociationRules，RealEstate，CustomerIntentio