1、湖南大學(xué)碩士學(xué)位論文數(shù)據(jù)挖掘及其在電信客戶流失中的應(yīng)用姓名：蘇鴻杰申請學(xué)位級別：碩士專業(yè)：概率論與數(shù)理統(tǒng)計指導(dǎo)教師：楊招軍20070501碩士學(xué)位論文IIIAbstractAstheopenoftelecomIndustryclientsmayhavemechoicestousedifferenttelecomproductsservicesthecompetitionbetweentelecomcpationsgetsfiercer.
2、Majtelecomcompetitshavetofaceserouschurnproblemswhilethetelecommarketissaturating.Varioussalespromotionsareimplementedtoattractnewcustomersindertomainmarketoccupation.Investigationshowsthatthecosttoattractanewcustomeris5
3、to10timesmeexpensivethantomaintainacurrentcustomersoalongtimeloyalcustomerismeprofitablethananewcustomer.Inthiscasehowtomaintaincurrentcustomerspredictchurnsoastoadoptsuitablemarketingmeasurestopreventlossbecomesaurgentp
4、roblemftelecomoperats.Inthisthesisweapplydataminingtechniquestoanalyzechurnproblemsindifferentviewsutilizinghistydatafromatelecomcpation.Weusedecisiontreesneuralwklogisticregressiontopredictchurn.Thenclustermodelsareesta
5、blishedtodealwithdifferentcustomer’sgroupsinmarketingbyusingkmeansalgithmincustomerswhohavehighvaluehighchurnprobabilityaccdingtocustomer’sbehavis.Whatwegotthroughtheresearchfthepapercanbeconcludedinfourpoints:1.Describe
6、indetailstheprocessofestablishingthechurnmodelstakingthedataminingflowastheclue.2.Usethreemethodstothecidatevariablesets3.Discussthoughlytheinfluenceofresultwithdifferentalgithmsmodelparametersintheprocessofestablishingm