inspiration of gestalt psychology to the format design

1、<p>　　Inspiration of Gestalt psychology to the Format Design</p><p>　　Abstract. Visual perception is the common study object of psychology and graphic design. Understanding visual perception principle i

2、s of great significance to graphic design. Based on the theory of Gestalt psychology， this paper states the cognitive rules the characteristics of visual perception， and the processing and understanding way of visual inf

3、ormation by brain. This paper focuses on the enlightenment to basic design principles and diversity unified form rule of Gestalt psychology， and the</p><p>　　Keywords： Gestalt psychology； Layout Design； Visu

4、al Perception； The Form Rule </p><p>　　1. Introduction </p><p>　　Gestalt psychology school， which was born in early twentieth century， is one of the main schools of western psychology. Its theor

5、y research is widely used in all aspects of social life. The "integrity" and "isomorphism" principles are not only very scientific in psychology， but also havevery good inspiration to the field of art

6、istic creation， such as layout design. </p><p>　　2. The introduction of Gestalt psychology </p><p>　　Gestalt psychology， which was born in 1912 and initiated by a German psychologistMax Wertheim

7、er， is one of the main schools of the western modern psychology. The representative persons included Cohler， Koffka， Arnheim， and so on. According to its original meaning， Gestalt psychology was also translated as Gestal

8、t psychology， the "Gestalt" mainly refers to an organic whole of different parts of separating characteristics， or organized by consciousness activity into a whole in the experience， name</p><p>　　

9、The birth of Gestalt psychologyhas exerted a great influence on the field of psychology， and was quickly spread to the literature， painting， sculpture， music， film and other areas. This one started around the visual fiel

10、d study， not only to break the boundaries between traditional psychology and art， also broke the past visual communication program between fixed on visual perception and thinking， his study of art and visual perception f

11、or our cognitive external things， art form and human emotion</p><p>　　As an independent art， layout design means the creation and organization of graphics， text， color， space and texture visual information t

12、o form the plane design activities must arrange pattern. It studies the graphic design of visual language and artistic style， is an important part of modern art of design， is an important means of visual communication. T

13、herefore， to explore the significance of visual regularity of layout design is very important， the Gestalt theory for the theoretical support f</p><p>　　Thus， what is the format tower？ </p><p>　

14、　Gestalt is the transliteration of Devin "Gestalt"， andis translated into form or shape in English. However， in the Gestalt psychology， it is not a thing the general shape of the general theory of art， is not g

15、enerally refers to the form of the show， but conscious experience in structural or integrity of [3]. Therefore， the concept of Gestalt than "shaped" to be broad， is not just a simple visual form， also including

16、 the visual image of all be regarded as the whole thing， even constitute a whole </p><p>　　4. Gestalt psychology to the format design inspiration </p><p>　　4.1 The whole is greater than the sum

17、of parts ? the basic principle of format design </p><p>　　Gestalt psychology believes that the visual image is first known as a unified whole， then is the part. Because the eyes underwent several unrelated u

18、nits at the moment only， if the visual object contains too many units and details， when people are watching， the eye to the brain will work together to try to keep the organization， simplification， unification， which as

19、a whole perception are easy to processing， namely "gestalt". However， it further pointed out that the Gestalt psychology， although </p><p>　　4.2 The pursuit of unity in diversity patterns -- rule f

20、ormat design form </p><p>　　Gestalt psychology thinks that people always have the external stimuli to organize， transformation or correct， so that objects tend to be complete， regular shape. Such as contour

21、line break or gap graphics， often automatically filled or "end"， become a full continuum of [5]. So it is a layout design， if be to be accepted， organized， in order to perception. However， only in the picture c

22、oncise perfect "shape" although give a person a kind of comfortable feeling， but also create dependency and ine</p><p>　　4.2.1 Seeking the unity in comparison </p><p>　　The monotone vo

23、ice cannot cause the beauty of music， when the sound length， height， weight and other factor combined with harmony together to form， is the beauty of music. The contrast and unity are widely used in real life and in the

24、artistic creation， music， painting， poetry， and so is design. 　　Gestalt psychology "heterogeneous isomorphism" pointed out： between external things， art style， human consciousness organization and the internal

25、 feelings， there is a fundamental unity， they are the m</p><p>　　When the size， number or direction of a visual element changes， the picture contrast factorsmust cause the whole layout force schema changes，

26、so the "model of force" caused different degree of stimulation of the brain to achieve consistent with the watch works， which is aroused in the brain specific audio visual learning style， in the "heterogen

27、eous isomorphism" function. We can see the layout of shape， color， space or movement，through these things surface， we can also feel the living force， fee</p><p>　　As you can see， contrast is the essence

28、 of differences emphasizes the elements， to produce conflict， structure and change the picture force， causing screen tension with a strong attractive sight. However， blindly emphasizes contrast will bring visual discomfo

29、rt， a harmonious layout， to emphasize the contrast at the same time also should be reconciled. Harmony is in the difference tends to "the same"， maintaining contrast relations in the picture of the situation， e

30、mphasizing different common ele</p><p>　　4.2.2 Seeking balance in changes </p><p>　　In different areas have different meanings， balance， mentioned in the format design balance is mainly refers t

31、o the visual psychological balance， it usually consists of symmetrical and asymmetrical balance two states. Symmetrical balance， balance of the balance， the fulcrum in the center position lever， forms a symmetric relatio

32、n， equivalent ranging from the shape of the equilibrium. Asymmetrical balance is also called Chinese balance， not in the center position of the lever fulcrum， the formati</p><p>　　Specific to the format desi

33、gn， various visual elements if the layout according to the balance of the absolute symmetry， but there may be visual psychological imbalance， and the lack of change； if you do not use a symmetrical layout， the various vi

34、sual elements will form a bias condition. Therefore， the layout， should be combined with the research of Gestalt psychology， gets a visual psychological balance by processing technique. According to the theme of reasonab

35、le arrangement position between v</p><p>　　Walter Pert said： "all art is in constant efforts towards music border." Rhythm from the music concept， commonly used form is the format design. It refers

36、 to the movement in the process of order continuous. There aretwo important relations of the rhythm. One is time， which refers to the movement process； and the other is the force relationship， which refers to the variati

37、on of intensity. The strength change in sports regularly combined to repeated formation rhythm [7]. It is not difficult to und</p><p>　　According to the Gestalt psychology "heterogeneous isomorphism&quo

38、t;， in the format design， form a point， line， surface， color， body mass， texture and other form elements force schema， and when the motion of the strength change and orderly combination of layout design， showing a strong

39、 sense of rhythm. The relationship between the physical world and the inner world of psychological stress have isomorphic， namely the rhythm and the human emotion rhythm is heterogeneous and homogeneous， so that we can &

40、lt;/p><p>　　Therefore， for the layout， design visual process make the reading process has the time relationship， and how to handle all the visual elements of strength， will become the key to create a format rhy

41、thm， such as the use of the size of the graph by the stimulus of different visual form strength of rhythm. And the size of the text， the number， length， thickness change can produce rhythm， including the visual elements

42、of the distance between the reading speed is also a kind of rhythm， which is the e</p><p>　　5. Conclusion </p><p>　　Theoretical study on the visual perception of Gestalt psychology explains the

43、progress of people from accepting the information to respondingabout it through the visual perception perspective. These theories and research results haveimportant inspiration and guiding significance for art creation.

44、Only by fully understanding the visual principle and the psychological characteristics of human perception， can we use organizational principles of visual perception principle to make art creation bette</p><p&

45、gt;　　References </p><p>　　[1] Kurt Koffka， Gestalt Psychology Principle [M]. Beijing： Peking University press， 2000-12 </p><p>　　[2] Rudolf Arnheim. Art and Visual Perception [M]. Hunan： Hunan F

46、ine Arts Publishing House， 2008-08 </p><p>　　[3] Kurt Koffka， Gestalt psychology Principle [M].. Beijing： Peking University press， 2000-12 </p><p>　　[4] Xin Yang， Lin Gan. Newly Edited Version o

47、f Aesthetics Principle [M]. Beijing： Peking University press， 2000-10， P： 360 </p><p>　　[5] Shouyao Teng. Aesthetic Psychological Description [M].： Sichuan Sichuan People's Publishing House， 1998-03， P：9

48、6 </p><p>　　[6] Shouyao Teng. Aesthetic Psychological Description [M].： Sichuan Sichuan People's Publishing House， 1998-03， P：34 </p><p>　　[7] Xin Yang， Lin Gan. Newly Edited Version of Aest