基于旅行社電子商務B2C模式的應用推廣策略研究.pdf

1、安徽大學碩士學位論文基于旅行社電子商務B2C模式的應用推廣策略研究姓名：秦緒杰申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：章尚正200904AbstraCtT0urismisaIlinfo冊ation—intellSiVeindug時andinfomationd印endentindus咄Ⅵ，hichhaSadaptabilitywimeco舢【11erCeTo嘶smisoneoft11eindustrieswhichapplye—comm

2、erceintlleearliesttime觚dmoStcomprehensivelyintlle、VorldCoIlIlectingtouriStsandtleto血smsupplierSaSabridge，仃aVelagencyhaSanimportante虢ctont11eproductionanddistributionoftourismproduct，andacceleratetledeVelopmentoftouristin

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5、ⅡDngdemalldfortourism，itisVe巧u唱entfortraVelagencytomeetmeneedsoftouristsandemlallcetllecompetitiVenessofente印risesbyusingecommerceHowever，applyingecommerceoftraVelagenciesinCllinaisnotmllyuSedTherestillaremanyproblemsThe

6、refore，f而m也eperspectiVeoftourismconsumerS，westudytheapplicationandextensionofE—commerceinnaVelagencybasedonB2Cmodelwhichhadbeenmostwidelyapplied，thenwebringupt11econespondingsolutionsThethesismainlyincludefourpartsexcept

7、forforeword，tlledetailsasfollows：Int11efirStsection，weintroducedtllecorrelativeaJldbasict11eoryexpoundtheelectroniccommerce’sdefImitionaIld印plication，aSweUaSitsinnuenceonsocialeconomyenViromentWealsointroducedthesystema1

8、1dbusinessmodelofEtourism，includingtlleactualdevelopmentathomeaJldabroadInttlesecondsection，weanalyzetlleineVitabletrendofextendingECintraVelagencyThroughexpatiatingtleconceptofECintraVelagencyweaIlalyzeimpactofthetradit