外文翻譯---電動(dòng)跑步機(jī)行業(yè)呼喚中國名牌

1、<p><b>　　英文資料</b></p><p>　　The electronic race apparatus trade calls China's famous brand</p><p>　　The domestic electricity wins the race in the family</p><p>　

2、　Before 1996, electronic race apparatuses were all foreign products, the ones that entered the family were mostly mechanical race apparatuses that factories reformed system of by the bicycle factory made, compatriots ins

3、pire awe even from distance to the imported electronic race apparatus of the price of several ten thousand and even more than ten ten thousand yuan</p><p>　　After 1993, with the adjustment of the internation

4、al industrial structure, S.Korean enterprises shifted to our country, it is the happy and auspicious group company of Shandong that utilizes the electrical machinery of this area, controls the advantage that the power pr

5、oduces at first, set up the special factory in 1994, through the working ability of the substantiating machine, combined domestic and international information, the happy and auspicious group all produced the electronic

6、race appar</p><p>　　Gather together the auspicious electronic race apparatus in order to expand the production scale , the resources of production of rational utilization, successively for some domestic ente

7、rprise's sticking brand production , improved the domestic occupation rate of the electronic race apparatus greatly, have offer for numerous enterprises and develop samples too, has driven the flourishing development

8、 of the whole trade.</p><p>　　The electricity runs: Fashionable body-building products of the fairly comfortable life</p><p>　　At present, enterprises which produce the electronic race apparatus

9、 centre in the coastal area of the Changjiang Delta , Shandong Peninsula , Guangdong , Fujian, the total amount is about more than 50, it is about 15 that possess scale among them, and the joint-venture , proprietorship

10、account for 50%.</p><p>　　The electronic race apparatus is the integrated products of electromechanics, adopt assembler language programming, control with the computer, it is the development trade that the c

11、ountry encourages . The development of this product has driven making, plastic products , electronics industry of steel tube , electrical machinery industry ,etc. series develop , make people health is it limit by place

12、, environment , climate to do exercises, contain physical training in recreation amusement, improve</p><p>　　The Central Party Committee which regards Hu Jintao as the General Secretary advocates building ha

13、rmonious and orderly development environment in a more cost-effective manner, the development of the electronic race apparatus sticks to this theme closely, is playing an important role in driving the trade structural ad

14、justment. Raise through the national income entering the well-off society, the electronic race apparatus begins to enter the family too in recent years, it for example can't gather t</p><p>　　Three major

15、 key elements of promoting national economy to increase healthily are consumption , investment , net export. The development of and the electronic race apparatus, occupy very great proportion among them. One that is with

16、 domestic Engel coefficient constant to reduce, by clothing,food,lodging and transportion to raise life quality develop people, the electronic race apparatus will be the optimum seeking apparatus of compatriot's fitn

17、ess , because by the look of experience of foreign co</p><p>　　Intellectual property right and trade friction</p><p>　　The intellectual property right becomes " soft rib " of the sport

18、s goods industry of our country, it is the production that because we are correlated with to market economy and with the sports products, it invent, trade,,etc. the knowledge one possession, belong to, know little about

19、game the rules and laws and regulations and the information not relevant not transfer. One sports apparatus or equipment know which country invent , others had already registered unexpectedly, under the situation wh</

20、p><p>　　After our country enters the WTO , the self-satisfied Chinese brand is trying hard to seize the opportunity, while going abroad, the western developed country has made the strategic defence in time with

21、 this, set up to of our country sports goods including technology , standard , getting green environmental protection , move plant protection , anti-dumping , intellectual property right , community responsibility dishes

22、 of dishes of barrier, close down , stop the entry of the like product with th</p><p>　　Second, the one that strengthened to the market of our country was monitored . In order to safeguard its one's own

23、image and interests, attack the rival, the external brand is sent full-time or hire personnel, but the great majority are still the commercial networks utilizing the whole country to open, carry on omni-directional monit

24、oring to the market of our country. They carry on the investigation to classification of the goods , selling structure , product cost and consumer demand in the name</p><p>　　Third, strengthen and is protect

25、ed and put to the customs on record and applied working. The external brand tries hard to solve from flowing into outside the border and from exporting to the fake and forged products of the overseas market within the bo

26、rder through this kind of way , have domestic and international 1300 more than share is it is it involve thousands of of brand to apply to put on record 2003, through to protect jointly the whole country all pass, have n

27、otable effect.</p><p>　　Because of the absolute predominance in price of sports goods of our country , make international trade rub constantly, embody in the anti-dumping mainly. Taking sports shoes as an ex

28、ample, our country is the manufacture big country of sports shoes in the world, because the domestic market is limited in capacity, the majority depended on exporting, 2003, exported about 3,200 million pairs. Nike shoes

29、 the whole world sell 60% China production, beautiful Tianjin strong shoes the whole world sell 9</p><p>　　No famous brand , no competitiveness</p><p>　　The precedence accounted for in national

30、economy of sports industry of the developed country ranks more than ten location , main trade and main power of grwoth of the national economic, because our country trade this does not unify and not centralized lacking r

31、egulation and control that putting in place and counting systemming, so, guide and encourage the momentum of this industry development to lag behind correspondingly . But with the deepening development and drive of the O

32、lympic Games econom</p><p>　　The manufacturing industry of the foreign electronic race apparatus started since last century later stage of the seventies, compared with like product in our country, except tha

33、t have and relatively take the lead in style diversification and surtax functional development, other disparity are relatively small. Such as steel, the belted steel that my national treasure steel , Anshan Iron and Stee

34、l Plant ,etc. produce reaches or exceeds the international standard , related steel tube its is it rea</p><p>　　Though growth momentum fine, domestic electricity run circumstances at domestic and internation

35、al markets or have difference. Main reason not strong of the competitiveness in the international market of the domestic electronic race apparatus, lack the effect of leading brand products. And compared with overseas en

36、terprise start than such reasons as the impact to the market for late , some fake and forged production of small enterprise ,etc., have weakened the market competitiveness of the domest</p><p>　　At present,l

37、ove brand not internationally famous health , strength strong in, must true, space, having a match there aren't one hundred, some furnish a huge amount of money for making the investment and founding the factory, and

38、 exert pressure to domestic enterprises with higher brand awareness, under this situation , promote the emergence of leading brand products of electronic race apparatus as soon as possible, can yet be regarded as the gov

39、ernment and promote one of the national industry of </p><p>　　The strong promotion of the Whole-Peop1e Health-Building Plan, the pulling of sports consumption of the Olympic Games economy, drive the tremendo

40、us development of the sports industry effectively, have far-reaching meanings in promoting the public cognition degree of the Chinese sports goods, to the development of the sports goods industry including electronic rac

41、e apparatus, to the whole promotion promoting the sports goods industry trade, construct scale merit, enter the global markets , will a</p><p>　　電動(dòng)跑步機(jī)行業(yè)呼喚中國名牌</p><p><b>　　國產(chǎn)電跑第一家</b>

42、</p><p>　　1996年之前,電動(dòng)跑步機(jī)都是國外產(chǎn)品，進(jìn)入家庭的大都是由自行車廠改制的生產(chǎn)廠制造的機(jī)械跑步機(jī),國人對(duì)價(jià)格幾萬乃至十幾萬元的進(jìn)口電動(dòng)跑步機(jī)望而生畏。</p><p>　　1993年以后，隨著國際產(chǎn)業(yè)結(jié)構(gòu)的調(diào)整，韓國企業(yè)向我國轉(zhuǎn)移，首先是山東祥和集團(tuán)公司利用該地區(qū)電機(jī)、控制電源生產(chǎn)的優(yōu)勢(shì)，于1994年組建了專廠，通過充實(shí)機(jī)加工能力，結(jié)合國內(nèi)外信息，祥和集團(tuán)于1995年生

43、產(chǎn)出了全部為自制部件的家用電動(dòng)跑步機(jī)，并于次年的南昌體博會(huì)上參展。被譽(yù)為第一個(gè)民族品牌的匯祥電動(dòng)跑步機(jī)，當(dāng)年產(chǎn)量達(dá)到七千臺(tái)，銷量達(dá)到五千臺(tái)，開了生產(chǎn)國產(chǎn)電動(dòng)跑步機(jī)的先河。通過不停的技術(shù)改造，到2004年達(dá)到了年產(chǎn)十萬臺(tái)的生產(chǎn)能力，同年銷售跑步機(jī)4.8萬臺(tái)，產(chǎn)值9360萬元，銷售收入7200萬元，同時(shí)完成了ISO9001及歐盟CE認(rèn)證，并被評(píng)為山東名牌產(chǎn)品。</p><p>　　匯祥電動(dòng)跑步機(jī)為擴(kuò)大生產(chǎn)規(guī)模，合理利

44、用生產(chǎn)資源，先后為一些國產(chǎn)企業(yè)貼牌生產(chǎn)，極大地提高了電動(dòng)跑步機(jī)的國產(chǎn)占有率，也為眾多企業(yè)提供了發(fā)展樣品，帶動(dòng)了整個(gè)行業(yè)的蓬勃發(fā)展。</p><p>　　電跑:小康生活的時(shí)尚健身產(chǎn)品</p><p>　　目前，生產(chǎn)電動(dòng)跑步機(jī)的企業(yè)集中在長江三角洲、山東半島及粵、閩沿海地區(qū)，總數(shù)約為50余家，其中具備規(guī)模的約為15家，而合資、獨(dú)資企業(yè)約占50%。</p><p>　　電

45、動(dòng)跑步機(jī)系機(jī)電一體化產(chǎn)品，采用匯編語言編程，用計(jì)算機(jī)控制，系國家鼓勵(lì)的發(fā)展行業(yè)。該產(chǎn)品的發(fā)展帶動(dòng)了鋼管制造、塑料制品、電子工業(yè)，電機(jī)工業(yè)等系列發(fā)展，使人們身體鍛煉不受場(chǎng)地、環(huán)境、氣候的制約，寓體育鍛煉于休閑娛樂之中，全面提高國民身體素質(zhì)。該產(chǎn)品制作過程中，無污染物及有害物質(zhì)產(chǎn)生，外采購鋼鐵、塑料配件，電子元器件組裝，是綠色制造產(chǎn)業(yè)。</p><p>　　以胡錦濤為總書記的黨中央大力倡導(dǎo)建設(shè)和諧有序的發(fā)展環(huán)境，電動(dòng)

46、跑步機(jī)的發(fā)展就緊貼這一主題，為帶動(dòng)行業(yè)結(jié)構(gòu)調(diào)整發(fā)揮著重要作用。通過進(jìn)入小康社會(huì)的國民收入提高，電動(dòng)跑步機(jī)近年來也開始進(jìn)入家庭，例如匯祥牌電動(dòng)跑步機(jī)在中、小城市的銷售量逐年增量超過50%，許多富裕起來的城鄉(xiāng)居民紛紛選擇這一優(yōu)越的健身方式，一大批人性化設(shè)計(jì)的跑步機(jī)正在問世，通過電子技術(shù)、計(jì)算機(jī)技術(shù)、制造設(shè)備工裝的改造革新，其發(fā)展空間很大，是一種有可持續(xù)發(fā)展前途的產(chǎn)品。</p><p>　　促進(jìn)國民經(jīng)濟(jì)健康增長的三大要

47、素為消費(fèi)、投資、凈出口。而電動(dòng)跑步機(jī)的發(fā)展，在其中占有很大比重。隨著國內(nèi)恩格爾系數(shù)的不斷降低，人們由衣食住行向提高生活質(zhì)量發(fā)展，電動(dòng)跑步機(jī)將是國人健身的優(yōu)選器材，因?yàn)?，從國外的?jīng)驗(yàn)看，在電動(dòng)跑步機(jī)上進(jìn)行平衡鍛煉已經(jīng)成為時(shí)尚。從國民經(jīng)濟(jì)分類看，體育消費(fèi)屬第三產(chǎn)業(yè)，近年增速連續(xù)超過10%，而且速度逐年加快。體育健身的消費(fèi)拉動(dòng)國民經(jīng)濟(jì)增長的份額必然會(huì)繼續(xù)增加。這種健身消費(fèi)涵蓋較廣，既有居民消費(fèi)又有公共消費(fèi)（如健身俱樂部等），它的消費(fèi)增速超過2

48、0%，其中，電動(dòng)跑步機(jī)超過40%，具有較強(qiáng)的發(fā)展勢(shì)頭。、知識(shí)產(chǎn)權(quán)與貿(mào)易摩擦    知識(shí)產(chǎn)權(quán)之所以成為我國體育用品業(yè)的“軟肋”，是因?yàn)槲覀儗?duì)市場(chǎng)經(jīng)濟(jì)以及與體育產(chǎn)品相關(guān)的生產(chǎn)、發(fā)明、貿(mào)易、等知識(shí)的擁有、歸屬、轉(zhuǎn)讓的游戲規(guī)則以及相關(guān)法律、法規(guī)和信息知之甚少。一件體育器材或設(shè)備竟在不知道是哪國發(fā)明的，人家是否已經(jīng)注冊(cè)，注冊(cè)了哪些內(nèi)容的情況下，我們卻生產(chǎn)和賣了多年。有的產(chǎn)品不僅款式、結(jié)構(gòu)一樣，連外觀、顏色都十分相近

49、，更可悲的是，由于對(duì)上述情況的漠視，我們還拿著自己生產(chǎn)的（實(shí)際上是仿造人家的專利產(chǎn)品）到該產(chǎn)品的誕生地去參展、銷售，我們說</p><p>　　沒有名牌就沒有競(jìng)爭力</p><p>　　發(fā)達(dá)國家的體育產(chǎn)業(yè)在國民經(jīng)濟(jì)中所占位次排名十幾位，是國民經(jīng)濟(jì)增長的主要行業(yè)和主要?jiǎng)恿?，由于我國該行業(yè)不統(tǒng)一和不集中、缺乏到位的調(diào)控與統(tǒng)計(jì)體系，因此，指導(dǎo)和鼓勵(lì)該產(chǎn)業(yè)發(fā)展的勢(shì)頭也相應(yīng)滯后。但隨著全民健身活動(dòng)的

50、深入發(fā)展和奧運(yùn)經(jīng)濟(jì)的帶動(dòng)，以名牌戰(zhàn)略實(shí)施為契機(jī)，不斷整合產(chǎn)業(yè)結(jié)構(gòu)，這個(gè)行業(yè)必將越發(fā)顯示出其在國民經(jīng)濟(jì)中的重要地位。</p><p>　　國外電動(dòng)跑步機(jī)制造業(yè)從上個(gè)世紀(jì)七十年代后期起步，與我國同類產(chǎn)品相比，除款式多樣化及附加功能開發(fā)上比較占先外，其他差距較小。例如鋼材，我國寶鋼、鞍鋼等生產(chǎn)的帶鋼均達(dá)到或超過國際標(biāo)準(zhǔn)，其配套的鋼管制作也達(dá)到國外標(biāo)準(zhǔn)，電機(jī)等電跑配件通過消化吸收，我們從材料到新款開發(fā)均在國際先進(jìn)行列。因

51、此，電動(dòng)跑步機(jī)不同于飛機(jī)、汽車行業(yè)，與國外先進(jìn)水平幾乎沒有多大差距。由此，國際著名電跑生產(chǎn)企業(yè)日益關(guān)注，已經(jīng)開始讓我國企業(yè)為其進(jìn)行貼牌產(chǎn)品生產(chǎn)。</p><p>　　雖然發(fā)展勢(shì)頭不錯(cuò)，但是國產(chǎn)電跑在國內(nèi)外市場(chǎng)上的境遇還是有差別。而國產(chǎn)電動(dòng)跑步機(jī)在國際市場(chǎng)上競(jìng)爭力不強(qiáng)的主要原因，則是缺乏名牌產(chǎn)品效應(yīng)。而與國外企業(yè)相比起步較晚、一些小企業(yè)假冒偽劣產(chǎn)品生產(chǎn)對(duì)市場(chǎng)的沖擊等原因，也削弱了國產(chǎn)電動(dòng)跑步機(jī)的市場(chǎng)競(jìng)爭力。<

52、/p><p>　　目前，國際著名品牌愛康、力健、必確、太空、賽百斯等紛紛涉足中國市場(chǎng)，有的斥巨資投資建廠，并以較高的品牌知名度向國內(nèi)企業(yè)施壓，在此情況下，盡快促進(jìn)電動(dòng)跑步機(jī)名牌產(chǎn)品的崛起，不失為政府對(duì)電動(dòng)跑步機(jī)民族工業(yè)的一個(gè)有力推動(dòng)，也是推動(dòng)民族品牌和國產(chǎn)產(chǎn)品提高國際市場(chǎng)競(jìng)爭力的一大捷徑。在電動(dòng)跑步機(jī)國際市場(chǎng)競(jìng)爭白熱化的情況下，國產(chǎn)產(chǎn)品能否取勝，與名牌戰(zhàn)略能否及時(shí)有效推進(jìn)關(guān)系密切。</p><p&