影視傳媒企業(yè)價(jià)值評(píng)估——以華誼兄弟為例_3457.pdf

1、分類(lèi)號(hào)：F830密級(jí)：不保密UDC：336學(xué)校代碼：11065碩士專(zhuān)業(yè)學(xué)位論文影視傳媒企業(yè)價(jià)值評(píng)估影視傳媒企業(yè)價(jià)值評(píng)估————以華誼兄弟為例以華誼兄弟為例賈鶴鳴賈鶴鳴指導(dǎo)教師張鵬副教授學(xué)位類(lèi)別金融碩士專(zhuān)業(yè)領(lǐng)域公司金融答辯日期2017年6月7日AbstractChinahasbeenthesecondlargesteconomyfmanyyearsthedemsfspiritualcultrualisalsoreachinghigherl

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3、tryofthenationaleconomy.Obviouslyculturalconsumptionisbecominganewgrowthpointofeconomyourgovernmentiscontinuingtodevelopcultrualindustryspeedily.ThefilmTVmediaindustrywhichhasthelargemarketscalerapidprogressisceofcultrua

4、lindustry.Fanancingmergerreganiztionmustbefacedinprocessofbusinessoperation.Thesebusinesspracticesrequireanimptantfoundationthatisaccurateassessmentofenterprisevalue.DuetosomedifferencesbetweenthefilmTVenterprisevaluetra

5、ditionalenterprisesweneedtofindmereasonableideaoffilmTVenterprisevalueassessment.Firstofalltheexistingenterprisevalueisenumeratedinthispaperbaseingontheenterprisevalueaseessmentoftherelatedtheiesevaluationmethods.Thenint

6、hispaperacteristicsoffilmTVmediaenterprisevaluearesummarizedanalysedindicatingthehigheruncertaintyexistsinfilmTVmediaenterprisesthantraditionalenterprises.Basingonabovementionedanalyticalresult，thepaperanalysesapplicabil

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