SD集團POS支付業(yè)務(wù)的營銷策略研究.pdf

1、西南交通大學碩士學位論文SD集團POS支付業(yè)務(wù)的營銷策略研究姓名：宋輝申請學位級別：碩士專業(yè)：工商管理（MBA）指導教師：郝遼鋼20121008AbstractAsPOSpaymentfieldinChinasrise，therefierceinthecompetition，POSpaymentmarketisatrillionmarket，whichisincreasinglyhasmakeacompetitionfromthepas

2、tasinglepricecompetitionandcapitalstrength，steeringtoproducts，services，customerorientedcomprehensivecompetitiondevelopment，Asaresult，theenterpriseforPOSpaymenthastotakeintoaccountforcustomers，markets，valueandmarketingstr

3、ategyTherefore，howtodevelopandimplementinnovativemarketingstrategyservicemodeandoperationmode，whichhasbecomethekeytowinasanenterpriseforPOSpaymentTheenterprisefIorPOSpaymentmustbebasedonformulatetheirown10ngtermstrategic

4、planningmakesanunderstandingandgivegoodservicesto011l“clientswhiledevelopsclients，andmakescontinuousinnovationfromthetechnologyproductsservicesandmarketingstrategies，topromotetheirownmarketingabilitypromotethedevelopment

5、ofcomprehensiveandappreciationPOSpaymentbenchmarking，meetcustomerpersonalizedanddiversitydemandforhigll一endcustomerswithurgentneedofPOSpaymentsolutionsAsoneofthedomesticPOSpayment’Sgiants，SDgroupcontinuouslyinrecentyears

6、byrefo皿andinnovation，formulateandimplementaseriesofprofessionalservicestandardandhigll—endcustomercooperation，accordingtocustomers’needstoprovidesolutionsofPOSpayment，andstrengthenfinancialbranchesalloverwithclosecoopera

7、tion，takealotofmarketshareforPOSpaymentinthenationwide，andachievedgoodeffectbutalsoexposedaseriesofproblemsTherefore，itisnecessarytoconductacomprehensivethoroughanalysisandresearchtoSDgroup’SmarketingstrategyinPOSpayment

8、business，SOastofurtherimproveandenhancethemarketingstrategyandprovideimplementationsafeguardmeasuresforSDgroupmSpaperusesMarketing，PEST，MichaclPortersfivecompetitiveforcesmodelandSWOTanalysismethodandrelatedtheoryalsoana

9、lysesthePOSpaymentbusinessofSDgroupformarketingpresentsituation，studytheinternalandexternalmarketingenvironmentformeSDgroup，whileanalyzestheSDgroup’Sstrengths，weaknesses，opportunitiesandchallenges，andacomprehensiveanalys

10、isofmatrix；UsingmeSTPmarketingpositioninganalysis，throughtotheautomotiveandrealestateindustrysellskind，logisticsclass。retailstoreclass，chainstorecategorysetmallclass，financialtradingclasses，businessclass，electronicbusine

11、ssandSOon，inadditionsegmentationofPOSpaymentmarketandselectionoftargetmarketandpositioningoftargetmarket；Finally，putsforwardimplementationmeasuresfor齜SDgroupPOSpaymentbusinessmarketingstrategytheSDgroupwillcontinuallymak

12、eaninnovationandimprovingofthemarketingstrategyandoperationmodeofthefuture，asthesupervisiondepartmentsandthelegislatureconstantlyimprovethebusinessofrulesandregulationswillbeingreatpotentialmarketofPOSpaymentbusiness，rea