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1、人類正面臨著越來越多的文化間的相同與差異。在此情形下,刻板印象在人們了解對(duì)方的過程中是十分必要的。為了在跨文化交際的環(huán)境下深入了解刻板印象,本文將新華網(wǎng)與 CNN網(wǎng)站對(duì)2012年和2013年中美國家領(lǐng)導(dǎo)人選舉的相互新聞報(bào)道作為研究對(duì)象,在霍夫斯泰德文化價(jià)值維度框架下分析中美兩國之間的相互刻板印象。此外,本文通過結(jié)合定量的萊克特五分量法與定性的新聞內(nèi)容分析,旨在得出中美兩國在政治,經(jīng)濟(jì),社會(huì),環(huán)境,以及外交等方面所存在的相互刻板印象。研究
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