試論學校品牌的管理.pdf

1、y9‘385‘分類號一學位論文《密級一編號——試論學校品牌的管理^●●UISCUSSlOnOnofSohooItheManagementTrademarks萬莉指導教師姓名：胡平凡教授江西師范大學教育學院申請學位級剮：碩士專業(yè)名稱：教育管理論文提交日期：2005年9月答辯El期：2005年11月學位授予單位和日期：江西師范大學2005年月El答辯委員會主席：評閱人；ZOO五年九月AbstractContent：NOwadays，thea

2、warenessoftrademarkshasbeenacknowledgedwidelyButwhenspeakingofthenativeeducationaltrademarksofChina，wecannotstopfeelingregretonthesestates：someproblemssuchasindifferenceoftheawareness，inaneconnotationsymbolizationoftrade

3、markandSOonemerginginendlessly；sometrademarksarewell—knownbutlackoffidelity，orareshortofidentity；therearenointerworkingrelationshipbetweentrademarksandservice；sometrademarksareindefectoflimpidpermanentcorevalueInthispape

4、rweanalyzetheoreticallythetrademarkstatuesinthepresenteducationalarea，andissuedsomeopinionsonthoseaboveproblemsTherearefivepartsinthispaper：thefirstchapteristheintroductiontoexplaintheresearchpurpose，theoreticalsignifica

5、nce，somedefinitionsandreview；inthesecondchapterwediscussthesignificanceofthetrademarkmanagement；thethirdchapteristheanalysesofthenecessityandpossibilityinapplyingthetrademarkmanagement；inthefourthchapterweexpoundtheproce

6、dureandbasicmodefortrademarkmanagement；atlast，weputforwardsomesuggestionsonthemaintenanceofthetraaemarkAmongthelastthreechapterstherearethekeypointsofthispaper，where，accordingtotheprocedureofsettingup，ripeninganddevelopi