華夏銀行電子銀行產(chǎn)品營銷策略研究.pdf

1、The electronic banking business with the increase of Internet penetration is
　　changing people engaged in financial activities, the development of electronic bankinghas become a priority among priorities of the banks

2、to change the mode of operation todeal with the fierce market competition.HuaXia bank electronic banking developmenthas been 17 years of history, the establishment of the "China dragon network," theoverall brand, with a

3、certain basis for the development of.But in the face of competition,HuaxXia Bank's market share, marketing situation is still in a relatively backwardposition.In this sort of HuaXia bank electronic banking products and s

4、ervices, tosummarize the current marketing problems, such as the use of SWOT analysis methodto analyze the marketing environment, put forward the improvement suggestions andmeasures of marketing strategy.
　　This paper

5、 is divided into six chapters.The first chapter puts forward the researchbackground and significance of the topic, and gives an overall outlook on theimportance of electronic banking.The second chapter introduces the the

6、oretical basisand analysis tools of electronic banking product marketing.The third chapter putsforward the question, take the HuaXia Bank as an example, introduces the HuaXia bankelectronic banking business marketing and

7、 the marketing situation, and thensummarizes the problems existing in the marketing strategy.The fourth chapter analyzesthe problems, using the relevant analysis tools to analyze the marketing environment ofHuaXia bank e

8、lectronic banking products, including macro environment, industryenvironment and other aspects of the analysis.The fifth chapter, the sixth chapter tosolve the problem, combined with the theory from the point of view of

9、market demand,put forward suggestions for improvement of marketing strategy of HuaXia Bank;implementation of the methods to solve the problems, on how to carry out the strategyof electronic banking products marketing put