廣告英語的順應性研究.pdf

1、太原理工大學碩士學位論文廣告英語的順應性研究姓名：馮利琴申請學位級別：碩士專業(yè)：@指導教師：@@太原理工大學碩士研究生學位論文 iA STUDY ON THE APPLICATION OF LINGUISTIC ADAPTATION THEORY IN ADVERTISING ENGLISH ABSTRACT With the development of the modern means of comm

2、unication, advertisements have gone through great changes. Penetrating into every aspect of human life, advertisements have become one ubiquitous and inseparable part of our life, while advertisin

3、g language, as a significant carrier of information, is often at the core of the advertising communication. Advertising language is a language variety with its distinctive styles and strong per

4、suasive intentions. However, advertisements do not reveal their persuasive force based on the surface meaning of language, but hide the meaning behind the words. Therefore, a study of advertising

5、 language is critical both to effectively creating and appropriately interpreting advertisements. Eventually, advertising has become a common topic for many researchers. For linguists, advertising

6、language has been considered as a special language phenomenon. So far, the study on advertising language has been approached from five main aspects: stylistic, discourse, sociolinguistic, and pra

7、gmatic. Enlightened by these methods, the author will study the advertising language, mainly advertising English, from a general pragmatic perspective. In the field of pragmatics，Jef. Verschueren’ s

8、 Linguistic Adaptation Theory provides us with a new perspective to understand language use. According to him, using language consists of continuous making of linguistic choices, consciously or

9、unconsciously, for language- internal and/or language- external reasons. The language- internal and the language- external reasons here refer to the structural factors and the contextual factors of the phys