中國(guó)境內(nèi)國(guó)際性展覽會(huì)的拓展和運(yùn)營(yíng)策略研究——以新能源行業(yè)展會(huì)為例.pdf

1、072025420林莉梅中國(guó)境內(nèi)困際件展覽會(huì)的拓展和運(yùn)營(yíng)策略研究目錄目j錄1中文摘要2A】日ISTRACT3弓f言41國(guó)際展覽業(yè)的歷史與發(fā)展511展覽會(huì)的起源512國(guó)際展覽業(yè)的格局513中國(guó)國(guó)際性展覽會(huì)的發(fā)展62展覽的國(guó)際性趨勢(shì)與中國(guó)的機(jī)遇721國(guó)際性展覽會(huì)的定義和內(nèi)涵。722國(guó)際性展覽會(huì)發(fā)展的背景與必然性823中國(guó)發(fā)展國(guó)際性展覽會(huì)的意義924中國(guó)發(fā)展國(guó)際性展覽會(huì)的契機(jī)103國(guó)際性展覽會(huì)的項(xiàng)目拓展：新能源行業(yè)展覽會(huì)1331新能源及其戰(zhàn)略

2、重要性介紹1332新能源行業(yè)與展覽會(huì)15321中國(guó)發(fā)展新能源行業(yè)國(guó)際性展覽會(huì)的環(huán)境分析15322新能源市場(chǎng)前景分析1633展覽會(huì)項(xiàng)目的行業(yè)選擇19331行業(yè)與相關(guān)展覽會(huì)的關(guān)系19332產(chǎn)業(yè)因素對(duì)相關(guān)展覽項(xiàng)目的影響19333產(chǎn)業(yè)發(fā)展階段與展覽會(huì)的相關(guān)性204國(guó)際性展覽會(huì)運(yùn)營(yíng)策略分析：新能源行業(yè)展覽會(huì)2241新能源展會(huì)發(fā)展?fàn)顩r分析2242國(guó)際性展覽會(huì)運(yùn)營(yíng)策略分析23421積極培育展會(huì)品牌24422高度重視服務(wù)水平，提供全方位、專業(yè)化服務(wù)28

3、423整合資源，多方合作，優(yōu)勢(shì)互補(bǔ)，以合作求發(fā)展335結(jié)論。參考文獻(xiàn)。致謝38AbstractTheexhibitionindustryisseenasenvironmentfriendlyandhasbeenadrivingforcetotheeconomicdevelopmentItisplaying811increasinglyimportantroleallaroundtheworldChinaasa1atecomerofthe

4、internationalexhibitionindustryhasaverylargemarketpotentialempoweredbyitsrapideconomicgrowthWiththedevelopmentofChina’SexhibitionindustrylargenumbersofinternationalexhibitionsareheldinChinaInternationalexhibitionswitllla

5、rgescaleandindustryfocuswillbeapositivefactortothesubjectindustrytotheotherrelevantindustriesandtothelocaleconomyMeanwhile，thedevelopmentofanexhibitionisrelatedtothedevelopmentofthesubjectindustryNowadays，environmentprot

6、ection，energysavingandpollutioncontrolisbecomingmoreandmoreimportantThedevelopmentandapplicationofrenewableenergyisthecommoninterestsofallthecountriesThedevelopmentofthenewenergyindustryinvolvestheeconomicandnationalsecu

7、rityofallthecountriesanditinvolvestherealizationofsustainablegrowthofhumankindThus，theindustryisgainingsupportsfromthegovernmentsandgainingfundsfromvariouspartiesThenewcleanandrenewableenergyenjoysavastmarketandhighlyacc

8、eleratingdemandwhileitstechnologyisdevelopingrapidlyAsaplatformforexhibitingandcommunication，theinternationalexhibitionsareacceleratingthedevelopmentoftheglobalnewenergyindustryThispaperdiscussesabouttheessenceandcontent

9、softheinternationalexhibitionabouttheinevitabletrendofinternationalizationofexhibitions，andstudiesthesituationofinternationalexhibitionsinChinaThen，itprobesintotherelationshipbetweenthesubjectindustryandtheexhibitionAndi

10、talsohashadresearchesonthelifecycleofthesubjectindustryandthestatusoftherelevantexhibitions，basedonwhichthestrategyofdevelopinganewinternationalexhibitionprograminChinaisthenputforwardedBasedonathoroughanalysisoftheexhib

11、itionsinthenewenergyindustrythepaperalsogivessuggestionsontheoperationofaninternationalexhibitionandgoesintodetailsaboutthestrategiesinbrandingservicesandcooperationKeyWords：ChinaInternationalExhibition，NewEnergyIndustry