中國企業(yè)外宣資料漢英翻譯問題與解決對策.pdf

1、OnProblemsandCountermeasuresinCETranslationofChineseCompanies’PublicityMaterialneseNIaterlal，ABSTRACTTheC—Etrfinslationqualityofcompanies’publicitymaterialsinChinahasraisedmoreandmoreconcernsThisthesisanalyzestypicaltran

2、slationproblems，putsforwardtwoffameworkstoguidethetranslationandthencomesupwithcorrespondingcountermeasuresundertheguidanceofRelevanceAdjustabilityTheoreticApproachThisthesisselects28mistranslationexamplesfromChinesecomp

3、anies’publicitymaterialsonthelistofFortuneChinese500in2013，whicharecategorizedinto3typicaltranslationproblems：1)improperlytranslatedexpressionswithcompanycharacteristics，2)improperlytranslatedexpressionswithpoliticalchar

4、acteristics，and3)mistranslationofawardsandhonorarytitlesTheseproblemsarosebecausetranslatorsdonotseekrelevancewithsourcetextsindiscourseinterpretingcommunicativeprocessanddonottaketa唱etreaders’acceptabilityintoconsiderat

5、ionindiscourseproducingcommunicativeprocessThisthesisproposescorrespondingcountermeasures，as1)AddingInformationtoReachOptimalRelevance；2)SeekingOptimalRelevanceinDiscourseInterpretingProcesstosolvethefirsttranslationprob

6、lem，and1)DeletionandLiteralTranslationwithNotestoAdapttotheSocial—culturalContext；2)AddingCohesiontoAdapttoLanguageStructuretothesecondtranslationproblem，andFollowingtheOriginalTranslatedVersionsofHonoraryTitlestosolveth

7、elastoneThisthesisaimstoimprovethequalityofEnglishpublicitymaterials，andhelpthecompaniescommunicatewithforeignorganizationsmorefreelyKeyWords：C—Etranslation；China’Scompanies’publicitymaterial；problems；countermeasures；Rel

8、evanceAdjustabilityTheoreticApproachCoNTENTSABSTRACTiiListofFiguresviListofAbbreviationsviiChapterOneIntroduction111ResearchBackground112ResearchProblemsandSignificance11：；DataCollection214LayoutoftheThesis3ChapterTwoLit

9、eratureReview421PreviousStudiesonC—ETranslationofPublicityMaterials422StudiesonCETranslationofCompanies’PublicityMaterialsinChina5221StudiesBasedonFunctionalistTranslationApproach5222StudiesBasedonAdaptationTheory6223Stu

10、diesBasedonOtherTheories7ChapterThreeTheoreticalFoundation931RelevanceAdjustabilityTheoreticApproach9311Discourse—InterpretingCommunicativeProcess10312Discourse—ProducingCommunicativeProcess1132RelevanceAdjustabilityTheo

11、reticApproachinthisThesis12ChapterFourAnalysisofTranslationProblemsFoundinMaterials1541ImproperlytranslatedExpressionswithCompanyCharacteristics15411FailingtoGettheOriginalAuthor’SIntention16412FailingtoSeekOptimalReleva