葵花藥業(yè)集團(tuán)OTC藥品分銷渠道研究.pdf

1、分類號(hào)UDC密級(jí)公開舅蟊廬夕擎碩士研究生學(xué)位論文葵花藥業(yè)集團(tuán)OTC藥品分銷渠道研究申請(qǐng)人：學(xué)號(hào)：培養(yǎng)單位：學(xué)科專業(yè)：研究方向：指導(dǎo)教師：完成日期：王金奇2131595經(jīng)濟(jì)與工商管理學(xué)院工商管理市場營銷管理馬椿榮博士講師2015年9月30日黑龍江大學(xué)碩士學(xué)位論文AbstractDistributionchannelistheenterpriseimportantmarketingresources，theenterprisemustbeb

2、asedontheiractualsituationtodesignandmanagedistributionchannelsThemainpurposeofthestudyisbasedonthesunflowerpharmaceuticalgroup，theimprovementofthedistributionchannelofOTCdrugsanalysisforpharmaceuticalenterpriseimproveme

3、ntofpharmaceuticaldistributionchannelstoexplorenewtrainofthought，SOastofurtherimprovetheabilityofsunflowerpharmaceuticalgrouptoparticipateinmarketcompetitionThispaperexpoundsthedistributionchannelsathomeandabroadrelatedt

4、heoryanalyzedthedistributionchannelofourcountrymedicineindustrydevelopmentcourse，presentsituationandthenationalhealthpolicyforpharmaceuticaldistributionchannelmembersandoftheimpactofthechange，findouttheproblemsexistingin

5、currentpharmaceuticaldistributionchannelmode，explorethepharmaceuticaldistributionchannelmodechangeOnthisbasis，withlargepharmaceuticalcompaniessunflowerpharmaceuticalgroupasanexampleteviewthechangecourseofitsdistributionc

6、hannelmode，considerhowdistributionchannelmodeandadapttothedevelopmentpathofpharmaceuticalenterprisesmatchingwithpolicyandthechangeofthemarket，forthestrategicdevelopmentofsunflowerpharmaceuticalgrouptoprovidelastingpowerf

7、indthesunflowerpharmaceuticalgroupchannelmoderestrictionconditionsandproposestheimprovedmeasures，inordertopromotethecorecompetitivenessofsunflowerpharmaceuticalgroupsupport，andprovidereferenceforotherlargeandmedium—sized