我國(guó)瑜伽經(jīng)營(yíng)機(jī)構(gòu)的營(yíng)銷(xiāo)策略探析.pdf

1、河南大學(xué)碩士學(xué)位論文我國(guó)瑜伽經(jīng)營(yíng)機(jī)構(gòu)的營(yíng)銷(xiāo)策略探析姓名：王昉申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：傳播學(xué)指導(dǎo)教師：楊海軍20100501我國(guó)瑜伽經(jīng)營(yíng)機(jī)構(gòu)的營(yíng)銷(xiāo)策略探析AbstractAsamodemwayofbodybuilding，contemporaryyogahasbeenacknowledgedandunderstoodbymostofthepeopleinourcountryfromthe1980’SRecentlyasthespeedyd

2、evelopmentofourcountry’Seconomytheimprovementofthepeople’Sincomeandhealthyawareness，andtheenhancementofthepeople’Saestheticconcept，yogahasbeenpopularinourcountryThevariedoperationalinstitutions，whichcarryouttheircommerci

3、aloperationstocenteraroundtheyoga，havebecomeatradeAndasthemainoperationalpartoftheindustryyogaoperationalinstitutionswentintothedailylifeofthepeopletenyearsago，thoughthedevelopmentofthisburgeomng“ngwasshort，itsoperationa

4、lmodewasnotstable，itsmarketingstrategywasnotthesameanditsdevelopingprospectWasstillresearchedInthisessaytheauthorwilldividetheyogaoperationalinstitutionsintobodybuildingclubsandbeautyparlorswhichopentheyogaactivities，med

5、iumandsmallprofessionalyogastudios，yogatrainingcolleges，andthechainofcomprehensiveyogaenterprisesandserviceinstitutionsAndtheauthorwillalsodescribeandanalyzethemajormarketingstrategyOnthisbasis，theauthorwillputforwardthe

6、problemsandtheoperationaldilemmaofthemarketingstrategyoftheyogaoperationalinstitutionsinOurcountryTheemphasisofthearticleistocombinemarketing，communication，advertisement，sociologysportsscience，psychologyandtheothersubjec

7、ts謝t11thesequestionsanddilemmasandputforwardrelevantsuggestionsandcountermeasuresOnthebasisoftheaboveanalysisandresearch，thelastpartoftheessaymakeadiscussandexpectationofthedevelopingprospectoftheyogaoperationalinstituti