[雙語翻譯]公共交通服務(wù)外文翻譯--公共交通服務(wù)的競爭性群體分析（英文）

1、Full Terms Mazanec, 1995b). This proposal is em- phasized by Mistilis (1999, p. 40), who states that“theforecastgrowthfortourisminapartic- ular city is dependent on the maintenance of a number of items in the supply sid

2、e of tourism, including public infrastructure such as roads, rail, ports and airports.” Many tourists rely on public transport for travel within destinations and between the origin and destination. Desti- nations that pa

3、y particular attention to enhanc- ing the quality of their public transport systems are more likely to generate positive consumer perceptions which feed into positive word of mouth referrals. Moreover, the easier it is f

4、or tourist passengers to travelto points of interest, the greater the possibility is that they will have time to participate in additional activities, gen- erating greater yield for the destination. Many authors have eng

5、aged in what is ar- guably a fundamental debate for studies concerned with explaining tourist behavior: the differences (or similarities) between ‘travelers’ and ‘tourists’ (Beedie, 2005, p. 37). As Beedie says, the deba

6、te is com- plex. One component is the relationship be- tween tourism and place, in particular the potential that urban areas have for shaping tourist behavior (Law, 1993). Following the line of research which considers t

7、hat urban tourism is under-researched in the broader literature (Beedie; Law), the present paper emphasizes ‘tourist’ behavior in the most accessible locations (i.e., towns and cities) rather than the backpacking ‘travel

8、er’ world of wild, primitive and exotic locations.One of the relevant aspects of urban tourism is that“tourists emergefrom citiesto search for ‘a(chǎn)uthentic’ experiences of culture and place in the extraordinary but carry w

9、ith them the in- ertia of urban living that demands habitual levels of comfort (hotels, food, transport, etc.)”(Beedie,2005,p.44).Asaresult,provid- ing the city with a good public transport infra- structure to increase i

10、ts attractiveness is an important objective. Toevaluatethedifferentpassengertransport service companies within a particular tour- ism-receiving area and visualize their respec- tive competitive positioning in the minds o

11、f visitors, user perceptions of the public trans- port services were obtained by surveying the same series of relevant attributes for public transport choice in relation to each of these ser- vices and comparing the asse

12、ssments. To achieve a better understanding, the study was completed by analyzing one of the possible consequences or outcomes of the positioning concept,‘passengersatisfaction’,andoneofits possible causes or antecedents,

13、 ‘business inn- ovation’.LITERATURE REVIEWPublic Passenger Transport and SatisfactionBefore considering public transport ser- vices, it may be appropriate to review the basic features of any service, as opposed to those

14、of tangible products: since the late 1970s, the specificity of services has given rise to a line of literature concerning their specific treatment (Lovelock, 1983; Shostack, 1977, 1987). The variables that define a servi

15、ce include intangi- bility, inseparability of production and con- sumption, perishability (they cannot be stored) andheterogeneityorvariabilityinperformance (Zeithaml, Parasuraman, & Berry, 1990). These four features

16、 are also found when at- tempting to define public passenger transport. Firstly,itisanintangibleservice,asitisperfor- mance and experience rather than an object. Secondly, production and consumption are in- separable, as