中國電子競技產(chǎn)業(yè)鏈分析與研究

1、 北 京 體 育 大 學(xué) 全 日 制 體 育 碩 士 學(xué) 位 論 文 中國電子競技 中國電子競技產(chǎn)業(yè)鏈分析與研究 產(chǎn)業(yè)鏈分析與研究 The Analysis and Research of Electronic Sports Industrial Chain in China 培養(yǎng)單位：北京體育大學(xué) 一級(jí)學(xué)科：體育學(xué) 二級(jí)學(xué)科：運(yùn)動(dòng)訓(xùn)練學(xué) 研究方向：體育舞蹈 指導(dǎo)教師：王衛(wèi)星 教授 研 究 生：丁卯卯 二零一六年五月一日 北京體育大

2、學(xué)博士（碩士）學(xué)位論文 Abstract The formation of electronic sports industrial chain is an outcome of technology and times development. The close integration of each parts of this industrial chain is necessary. Components of electr

3、onic sports industrial chain: Licensing/Authorizing of content, Creation of content, productization of contentspread of content. And then the content can be presented to the target audiences to become a completed industr

4、ial chain. Each component of this chain is irreplaceable. Licensing/authorizing of content and creation of content is foundation of an electronic sports game. Finance support from sponsors, field management from organize

5、r and cooperation of players could become an electronic game. The performance of this game can be made for Programming and broadcasted to audiences by LIVE TV, internet LIVE or other ways. This paper uses literature revi

6、ew, interview and case study to define electronic sports games. Meanwhile,combine with the status of overseas electronic sports games, this paper also analyses the situation of local electronic sports games. Through othe

7、r reports, even electronic sports industry has more than decade history in China, but there are seven points might be the issues which will delay the development of this industry still. First, it is no well-developed org

8、anizers such as other sports.Second, the industry chain is formed basically but not completed. Third, media is various but it is still too difficult to be popularized. Fourth, total scale is behind foreign countries. Fif

9、th, audiences and basis is huge with single age structure, and barely accept by “older” people. Sixth, Professionalization is not mature, athletes/players cannot guarantee their retire life. Last but not least, profitabi

10、lity is diversified but realize is difficult. Based on the status of Chinese electronic sports industry, author believes that: Firstly, the environment needs to be improved, the government policy is most important. Secon