mba論文論商業(yè)廣告中形象代言的法律規(guī)制pdf

1、河北大學(xué)碩士學(xué)位論文論商業(yè)廣告中形象代言的法律規(guī)制姓名：王婧申請學(xué)位級別：碩士專業(yè)：民商法指導(dǎo)教師：孟慶瑜20100501Abstract IIAbstract With the development of the endorsement of image, there has been a lot of false and misleading advertisement which seriously aggrieve the r

2、ights of consumers. However, the lack of relevant laws and regulations, the absence of effective regulations, the ambiguous legal liability to bear and so on lead to the endorsement relations are facing legal difficultie

3、s. In view of this situation, to study the legal regulations of image of our commercial endorsement is very necessary and important. In this paper, empirical survey, comparative analysis and value analysis are used in ma

4、jor, the methodologies are based on dialectical materialism and historical materialism. In the first part of the paper, empirical survey and comparative analysis are used, endorsement of the image is classified and defin

5、ed based on extensive investigation, and from analyze endorsement contracts into define the rights and obligations reasonably. In the second part, by using the value analyze to explain the relationships between enterpris

6、e, endorsement, consumers, government and organizations of self-government industry. Comparative analysis is used in the third part, domestic and overseas advanced systems were summarized for reference. In the forth part

7、, to image the endorsement issue regulations for the system envisaged. Part five is focus on the discussion of some relevant questions of civil liability, such as the nature of responsibility, the principle of attributio

8、n, relief institution, and so on. This paper are based on the civil law and administrative theory, supported by economic legal thought and advertising theory and proofed by social living examples to analyze this social p

9、henomenon, and then reach the legal regulation path of endorsement. The innovations of this paper are as follows: by explain the relationships between enterprise, spokesman, consumers, government and organizations of sel

10、f-government industry to analyze the legal regulation path; applied the justice of the law and order value analysis to the analysis of the practical endorsement problems, the reasonable location of the endorsement will g