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1、商業(yè)計(jì)劃樣本(第一版)商業(yè)計(jì)劃樣本(第一版)這是你商業(yè)計(jì)劃的內(nèi)頁(yè)封面,有必要將你的有關(guān)信息在此標(biāo)明。你需要再加上一個(gè)封面,封面用紙的紙質(zhì)要堅(jiān)硬耐磨,盡量使用彩色紙張,這樣可以使你的文件外觀更具吸引力,但顏色不要過(guò)于耀眼。你還可以使用透明膠片作封面。[你公司或項(xiàng)目名稱(chēng)]商業(yè)計(jì)劃商業(yè)計(jì)劃[出版時(shí)間:年月][指定聯(lián)系人][職務(wù)][電話號(hào)碼][傳真機(jī)號(hào)碼][電子郵件][地址][國(guó)家、城市][郵政編碼][網(wǎng)址]保密須知保密須知本商業(yè)計(jì)劃書(shū)屬商業(yè)機(jī)

2、密,所有權(quán)屬于[公司或項(xiàng)目名稱(chēng)]。其所涉及的內(nèi)容和資料只限于已簽署投資意向的投資者使用。收到本計(jì)劃書(shū)后,收件人應(yīng)即刻確認(rèn),并遵守以下的規(guī)定:1)若收件人不希望涉足本計(jì)劃書(shū)所述項(xiàng)目,請(qǐng)按上述地址盡快將本計(jì)劃書(shū)完整退回;2)在沒(méi)有取得[公司或項(xiàng)目名]的書(shū)面同意前,收件人不得將本計(jì)劃書(shū)全部和或部分地予以復(fù)制、傳遞給他人、影印、泄露或散布給他人;3)應(yīng)該象對(duì)待貴公司的機(jī)密資料一樣的態(tài)度對(duì)待本計(jì)劃書(shū)所提供的所有機(jī)密資料。本商業(yè)計(jì)劃書(shū)不可用作銷(xiāo)售報(bào)

3、價(jià)使用,也不可用作購(gòu)買(mǎi)時(shí)的報(bào)價(jià)使用。商業(yè)計(jì)劃編號(hào):授方:簽字:公司:日期:機(jī)密六、實(shí)施階段....................................................................................................................................................21七、服務(wù)與支持..................

4、..............................................................................................................................21第六章第六章市場(chǎng)與銷(xiāo)售市場(chǎng)與銷(xiāo)售............................................................................

5、................................................................22一、市場(chǎng)計(jì)劃....................................................................................................................................................

6、22二、銷(xiāo)售策略....................................................................................................................................................231、實(shí)時(shí)銷(xiāo)售方法......................................................

7、...................................................................................232、產(chǎn)品定位.................................................................................................................................

8、................23三、銷(xiāo)售渠道與伙伴........................................................................................................................................23四、銷(xiāo)售周期:................................................

9、................................................................................................25五、定價(jià)策略....................................................................................................................

10、................................261、產(chǎn)品、服務(wù):.........................................................................................................................................262、產(chǎn)品服務(wù)B................................

11、............................................................................................................27六、市場(chǎng)聯(lián)絡(luò);.......................................................................................................

12、.........................................271、貿(mào)易展銷(xiāo)會(huì).............................................................................................................................................272、廣告宣傳.....................

13、............................................................................................................................283、新聞發(fā)布會(huì).......................................................................................

14、......................................................284、年度會(huì)議學(xué)術(shù)討論會(huì)...........................................................................................................................285、國(guó)際互聯(lián)網(wǎng)促銷(xiāo)...................

15、..................................................................................................................286、其它促銷(xiāo)因素................................................................................................

16、.........................................287、貿(mào)易刊物、文章報(bào)導(dǎo).............................................................................................................................298、直接郵寄.................................

17、................................................................................................................29七、社會(huì)認(rèn)證....................................................................................................

18、................................................29第七章第七章財(cái)務(wù)計(jì)劃財(cái)務(wù)計(jì)劃................................................................................................................................................29一、財(cái)務(wù)匯總....

19、................................................................................................................................................29二、財(cái)務(wù)年度報(bào)表..................................................................

20、..........................................................................30三、資金需求..........................................................................................................................................

21、..........30四、預(yù)計(jì)收入報(bào)表............................................................................................................................................31五、資產(chǎn)負(fù)債預(yù)計(jì)表:................................................

22、....................................................................................32六、現(xiàn)金流量表:..............................................................................................................................

23、..............32第八章第八章附錄附錄........................................................................................................................................................32一、[你公司或項(xiàng)目]的背景與機(jī)構(gòu)設(shè)置:.....................

24、...............................................................................33二、市場(chǎng)背景:....................................................................................................................................

25、............33三、管理層人員簡(jiǎn)歷........................................................................................................................................34五、行業(yè)關(guān)系.....................................................

26、...............................................................................................34六、競(jìng)爭(zhēng)對(duì)手的文件資料:...............................................................................................................

27、.............34七、公司現(xiàn)狀....................................................................................................................................................34八、顧客名單...........................................

28、.........................................................................................................35九、新聞剪報(bào)與發(fā)行物:......................................................................................................

29、..........................35十、市場(chǎng)營(yíng)銷(xiāo)....................................................................................................................................................35十一、專(zhuān)門(mén)術(shù)語(yǔ).............................

30、...................................................................................................................35第九章第九章圖表圖表.............................................................................................

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