黑龍江省冰雪旅游形象研究.pdf

1、I中文摘要中文摘要隨著旅游業(yè)的蓬勃發(fā)展和形象時(shí)代的到來(lái)，旅游市場(chǎng)的競(jìng)爭(zhēng)越來(lái)越激烈，旅游形象的問(wèn)題也越來(lái)越發(fā)的被重視。獨(dú)特鮮明的旅游形象有利于增強(qiáng)某一旅游地的綜合競(jìng)爭(zhēng)力和旅游者的旅游決策。近些年來(lái)冰雪旅游不僅把黑龍江省的冷環(huán)境攪熱，而且發(fā)展成為黑龍江省的特色旅游，同時(shí)黑龍江省也越來(lái)越重視其冰雪旅游形象。本論文在闡述旅游形象問(wèn)題的發(fā)展概況及其基本理論的基礎(chǔ)之上，著重從黑龍江省冰雪旅游形象研究的地方文脈、黑龍江省冰雪旅游形象的受眾調(diào)查分析、黑

2、龍江省冰雪旅游形象的存在問(wèn)題分析等方面出發(fā)，對(duì)黑龍江省冰雪旅游形象塑造的基礎(chǔ)做了全面詳盡的剖析，并在此研究的基礎(chǔ)上，進(jìn)行黑龍江省冰雪旅游形象設(shè)計(jì)和策劃，構(gòu)建較為完整的黑龍江省冰雪旅游形象系統(tǒng)。關(guān)鍵詞：黑龍江?。槐?；旅游形象●I黑龍江大學(xué)碩士學(xué)位論文AbstractWiththevigorousdevelopmentoftourismandtheimageoftheeratheincreasinglycompetitivetourism

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