從3s到精準(zhǔn)農(nóng)業(yè)app

1、從3S到精準(zhǔn)農(nóng)業(yè)app,基本概念,GPS,GIS,RS,精準(zhǔn)播種、精準(zhǔn)施肥、精準(zhǔn)噴灑農(nóng)藥、精準(zhǔn)灌溉、精準(zhǔn)收獲,決策支持系統(tǒng)（DSS),變量控制技術(shù)（VT）,主要應(yīng)用,定位分析,數(shù)據(jù)系統(tǒng),專家系統(tǒng),土壤,植保,養(yǎng)殖,食品原料控制,農(nóng)民,農(nóng)資經(jīng)銷,農(nóng)資生產(chǎn),農(nóng)場(chǎng),食品及品牌農(nóng)產(chǎn)品,信息提供,智能控制,在線控制,切入點(diǎn),,我公司與肥料緊密相連，結(jié)合精準(zhǔn)農(nóng)業(yè)、實(shí)施的難易程度，以及與我公司主業(yè)的關(guān)聯(lián)，土壤+APP模式應(yīng)該是發(fā)揮優(yōu)勢(shì)的一項(xiàng)不錯(cuò)的選擇

2、,土壤+APP的商業(yè)模式,便攜式土壤養(yǎng)分快速分析儀,基本概念,土壤養(yǎng)分?jǐn)?shù)據(jù)（RIS)地名及GPS系統(tǒng)(GPS)農(nóng)作物與養(yǎng)分需求數(shù)據(jù)及肥料數(shù)據(jù)與推薦(DSS),1、系統(tǒng)框架,1、農(nóng)民——推廣極難，389911部隊(duì)2、農(nóng)場(chǎng)主——智能農(nóng)業(yè)系統(tǒng)可能打包在內(nèi)3、肥料及經(jīng)銷商——會(huì)不會(huì)自己開(kāi)發(fā)？,2、客戶是誰(shuí),1、重點(diǎn)在數(shù)據(jù)系統(tǒng)2、app可以考慮外包，據(jù)說(shuō)普通app只要一萬(wàn)3、后臺(tái)數(shù)據(jù)數(shù)據(jù)，為我所用,3、app實(shí)施,土壤+APP的商業(yè)模

3、式,基本概念,,土壤+APP的商業(yè)模式,GPS或地名,種植物及種名,養(yǎng)分需求,所在地有銷售的廠家、品名、養(yǎng)分,數(shù)量與推薦,,后臺(tái)數(shù)據(jù)管理與分析,免費(fèi)+廣告費(fèi)免費(fèi)+增值,免費(fèi)+增值收費(fèi)決策數(shù)據(jù),第二部分,國(guó)外標(biāo)桿app遴選方法1，直接進(jìn)入apple store分別以agriculture、farming、husbandry、Soil、fertilizer、manure為關(guān)鍵詞進(jìn)行搜索，其中僅agriculture就能搜出900

4、多結(jié)果，當(dāng)然其中吃喝玩樂(lè)的app占絕大多數(shù)；2，調(diào)換思路，查閱Springer科技期刊數(shù)據(jù)庫(kù)，在期刊《Precision Agriculture》中以app、mobile、phone等為關(guān)鍵詞搜索，結(jié)果多為算法論文；3，找到InfoAg網(wǎng)站，據(jù)其介紹為世界上最大規(guī)模精準(zhǔn)農(nóng)業(yè)會(huì)議；瀏覽發(fā)現(xiàn)《Top10 Innovative Precision Agriculture Companies》一文，獲得進(jìn)一步關(guān)鍵詞；4，以下為各類典型ap

5、p代表。,標(biāo)桿展示,FarmLogs By AgriSight,功能描敘,DescriptionThousands of farmers use FarmLogs to improve their yields and lower costs.FarmLogs helps you: - Pinpoint in-season yield threats with notifications- Track field activi

6、ties automatically- View specific soil maps so you know where to apply nutrients- Monitor rainfall on your fields (no special rain gauges required)- See crop heat accumulation and how it compares to prior years- See

7、where your fields perform best year over year with yield maps- Plan inputs for the season- View the growth stage of your corn FarmLogs gives you actionable information WITHOUT data overload.Please note that continued

8、 use of GPS running in the background can decrease battery life.,它山之石,FarmLogs By AgriSight點(diǎn)評(píng)與思考：1，從app截圖上看，該app展現(xiàn)了實(shí)時(shí)接收衛(wèi)星遙感信號(hào)的能力，這種能力是如何實(shí)現(xiàn)的？顯然不僅僅是google map或百度地圖那種靜態(tài)衛(wèi)星圖像，可能采用了google earch增值服務(wù)。據(jù)調(diào)查中科遙感集團(tuán)開(kāi)發(fā)的中國(guó)衛(wèi)星影像地圖軟件，國(guó)內(nèi)

9、實(shí)時(shí)地球（1010earth） ，被譽(yù)為中國(guó)版的“谷歌地球”。 實(shí)時(shí)地球采用遙感集市云平臺(tái)數(shù)據(jù)接口，實(shí)時(shí)（每天動(dòng)態(tài)）更新高分辨率衛(wèi)星影像，同時(shí)內(nèi)置近年歷史影像存檔數(shù)據(jù)，所有影像免費(fèi)開(kāi)放瀏覽。復(fù)制時(shí)可采用；2，此外還能有災(zāi)害預(yù)警、降雨預(yù)報(bào)等功能，值得注意的是對(duì)谷倉(cāng)熱量累積的監(jiān)控，需要紅外等遙感方式，不同于衛(wèi)星圖像；3，目前全美有 15%的農(nóng)場(chǎng)是 FarmLogs 的客戶，全球超過(guò) 130 個(gè)國(guó)家有用戶使用其 app，據(jù)稱每年其客戶賣出

10、的作物產(chǎn)值高達(dá) 120 億美元，光 2014年 上半年其市場(chǎng)份額就翻了 3 翻。一個(gè)3000英畝的中型農(nóng)場(chǎng)可以劃分出60塊獨(dú)立的田地，F(xiàn)armLogs會(huì)追蹤每塊田地的耕種，施肥，澆水，種植，噴灑和收割情況。,標(biāo)桿展示,Food Ambassador By ipiit,功能描敘,Description* Scan barcodes on US food products, find ingredients lists and nutri

11、tion panels* Create personalized preferences and avoid allergy triggers - Gluten, Lactose, High Fructose Corn Syrup, non-GMO, Aspartame, Egg, MSG, Artificial Colors and Sweeteners* Maintain diets - elimination, paleo,

12、wheat free, milk protein free and other* Easily see what is triggering the different recommendations * Compare products - calories, fat, sodium, carbohydrates, fiber, sugar, protein, iron* Find better alternative prod

13、ucts and make purchasing decisions based on what's important to you * Rate your food products and let the community know which products you like or dislike * See ratings from your friends and other food ambassadors

14、 * Contribute your ideas and voice your feedback to help improve,它山之石,ipiit, The Food Ambassador By ipiit點(diǎn)評(píng)與思考：1，從app截圖上看，該app充分利用了手機(jī)的掃條碼功能，這是普通計(jì)算機(jī)和其它終端不具備的。只需掃描條形碼，就可以了解該產(chǎn)品的更多信息。增加了互動(dòng)性；2，其最大的賣點(diǎn)在于提出的引導(dǎo)客戶在琳瑯滿目的食品世界中找尋

15、到更加健康、無(wú)過(guò)敏原、無(wú)轉(zhuǎn)基因的食品或是有機(jī)食品。它的數(shù)據(jù)庫(kù)中包含了超過(guò)28萬(wàn)種的食品數(shù)據(jù)。3，此外，它還融入了社交功能，當(dāng)然用的是facebook，國(guó)內(nèi)可嫁接到微信微博上。4，實(shí)現(xiàn)的難點(diǎn)在于建立數(shù)據(jù)庫(kù)，并在上游企業(yè)中推行該條碼標(biāo)準(zhǔn)。,標(biāo)桿展示,AgSmarts FNS By AgSmarts,功能描敘,Description This application is used to easily monitor

16、 and configure AgSmarts devices. Crop consultants, producers and any user can use the app to monitor and configure all AgSmarts FNS devices installed on their fields. There is no pairing required. No subscription require

17、d. When the app first starts, it searches and retrieves all AgSmarts' devices within range. Once a station is selected the device can be monitored for real time information that is relative to the crop grown. Easy co

18、nfiguration allows for settings to be adjusted from your phone without having to drag a laptop into the field. The application will not work without an AgSmarts FNS device.,它山之石,AgSmarts FNS By AgSmarts點(diǎn)評(píng)與思考

19、： 1，該app典型地反映了遙感裝置與手機(jī)之間的通訊過(guò)程是，定義3S還是2S問(wèn)題的關(guān)鍵。 2，不采用第三方的遙感裝置，技術(shù)上會(huì)更加專業(yè)，精度上更加好些，適合于小型特種農(nóng)場(chǎng)。 3，從app截圖看，需要輸入經(jīng)緯度、土壤類型、種植日期等參數(shù)。 4，該app最大的啟示是，可以與已經(jīng)有了整套3S系統(tǒng)的制造公司合作，開(kāi)發(fā)出移動(dòng)接收和控制端。提高了系統(tǒng)的柔韌度。,標(biāo)桿展示,Virtual Optimizer By Cr

20、opMetrics,功能描敘,Description This is the most advanced, but simplified cloud based portal focused strictly on Precision Irrigation Management. Virtual Optimizer (VO) combines multiple water management technologi

21、es such as moisture probe monitoring, pivot telemetry, weather data and forecasting, crop modeling, and irrigation record keeping into one powerful centralized location.,它山之石,Virtual Optimizer By CropMetrics點(diǎn)評(píng)與思考：

22、 該app整合了一套灌溉系統(tǒng)，可自動(dòng)接受天氣預(yù)報(bào)、探測(cè)空氣濕度等，以便節(jié)約水資源?？梢宰鳛樵诟珊档貐^(qū)推廣的技術(shù)。,標(biāo)桿展示,Granular By Granular,功能描敘,Description Granular is a farm management and analytics platform helping you improve efficiency, profit and yield so y

23、ou are ready to farm more acres. This app allows farm managers to see scheduled tasks and create work orders, and for farm operators to receive and complete work orders. After receiving a mobile work order, ope

24、rators can get turn-by-turn directions to the field, add notes and photos to the work order, and confirm quantities of products used. Farm managers can view the notes, photos, and real time updates from their teams in th

25、e field to better manage their operation. Note that continued use of GPS can dramatically decrease battery life.,它山之石,Granular By Granular點(diǎn)評(píng)與思考： 該app是一套對(duì)口農(nóng)業(yè)生產(chǎn)管理的任務(wù)軟件，不涉及到遙感定位等，這里舉例說(shuō)明是因?yàn)?，進(jìn)入的門檻較低，短平快。 就軟

26、件本身而言，app store評(píng)分很高，可見(jiàn)有其獨(dú)到之處。,標(biāo)桿展示,Farming weather forecast and services by New Holland,功能描敘,Description Current conditions data are taken from over 71,000 weather stations across the world including agro-meterological

27、 elaboration- Almanac, historical average temperature for today- Degree days (at 0 and 10° C)- Evapotranspiration- Alert service based on your preference for dangerous weather phenomena- Historical data with a

28、summary of the observed weather for the specified date- Current temperature and feels like temperature - Barometric pressure- Humidity- Wind, direction and gust- Moon phase, sunrise and sunset times,它山之石,Farming wea

29、ther forecast and services by New Holland點(diǎn)評(píng)與思考： 該app是專業(yè)的氣象預(yù)報(bào)軟件，凸顯了影響農(nóng)業(yè)生產(chǎn)的幾個(gè)氣象參數(shù)。 移植到國(guó)內(nèi)的問(wèn)題在于，氣象信息源的來(lái)源與經(jīng)濟(jì)性。國(guó)內(nèi)做氣象預(yù)報(bào)的很多，幾乎主要門戶網(wǎng)站都有，手機(jī)也有多種氣象預(yù)報(bào)app，但是專注于農(nóng)業(yè)的氣象預(yù)報(bào)，這個(gè)細(xì)分市場(chǎng)，可能還有待填補(bǔ)。,標(biāo)桿展示,Edyn By Edyn,功能描敘,Descript

30、ion Edyn is a smart garden system that monitors and tracks environmental conditions, helping you make your plants thrive. Inserted in the soil, the Edyn Garden Sensor gathers and analyzes data about changing w

31、eather and soil conditions. The Edyn App displays this data as a real-time snapshot of your garden, and pushes alerts and suggestions to maximize plant health.,它山之石,Edyn By Edyn點(diǎn)評(píng)與思考： 1，從app截圖上看，該app可以檢測(cè)濕度、光線、養(yǎng)分、水分等

32、條件，更好地養(yǎng)花。 2，這里需要注意的是養(yǎng)分的檢測(cè)是如何完成的，還不得而知。 3，在家庭花園養(yǎng)花這個(gè)細(xì)分市場(chǎng)上，由于花卉的高附加值，值得一試。,國(guó)內(nèi)現(xiàn)狀,360app庫(kù),國(guó)內(nèi)現(xiàn)狀,360app庫(kù),國(guó)內(nèi)現(xiàn)狀,點(diǎn)評(píng)與思考： 以上是國(guó)內(nèi)農(nóng)業(yè)類app搜索部分結(jié)果，可以看到大多數(shù)還停留在簡(jiǎn)單的信息發(fā)布、企業(yè)名片的層次，3S沒(méi)有占到1個(gè)S。 在這個(gè)萬(wàn)馬齊喑的時(shí)刻，進(jìn)軍國(guó)內(nèi)農(nóng)業(yè)app市場(chǎng)，拔高幾

33、個(gè)層次，找到了錢在那里，where is the beef，運(yùn)作得當(dāng)?shù)脑挘苋菀酌摲f而出。,盈利模式,贏利點(diǎn)討論1，app軟件本身收費(fèi)，但是這樣帶不來(lái)很高的流量，可以采用內(nèi)置高級(jí)服務(wù)收費(fèi)的方式，上述國(guó)外軟件，僅一個(gè)是初始階段收費(fèi)的；2，獲得風(fēng)投，例如上述FarmLogs在B輪VC已達(dá)1500萬(wàn)美金，google VC有意以6億美金收購(gòu)；3，通過(guò)app背后的3S整套解決方案，賣硬件和服務(wù)賺錢；4，app分散采集的數(shù)據(jù)，匯總后形成大

34、數(shù)據(jù)庫(kù)，衍生出新的GIS和專家決策系統(tǒng)；5，出售該項(xiàng)目。例如，大疆等領(lǐng)先的無(wú)人機(jī)公司開(kāi)始研發(fā)精準(zhǔn)噴灑農(nóng)藥無(wú)人機(jī)項(xiàng)目，然而其做農(nóng)業(yè)可能不專業(yè)。,分析總結(jié),農(nóng)業(yè)和企業(yè)級(jí)應(yīng)用，將是未來(lái)兩大10萬(wàn)億市場(chǎng)的風(fēng)口。 政策層面上，2015年3月農(nóng)業(yè)部制定的《到2020年化肥使用量零增長(zhǎng)行動(dòng)方案》和《到2020年農(nóng)藥使用量零增長(zhǎng)行動(dòng)方案》，2015年11月農(nóng)業(yè)部下發(fā)《關(guān)于開(kāi)展農(nóng)民手機(jī)應(yīng)用技能培訓(xùn)提升信息化能力的通知》，提出要在三年內(nèi)讓7億農(nóng)民學(xué)會(huì)用智

35、能手機(jī)。據(jù)稱，facebook風(fēng)投考評(píng)項(xiàng)目的一個(gè)基本要求就是，是否能做到一億的客戶量?？梢?jiàn)，基于GIS-GPS-RS技術(shù)的精準(zhǔn)農(nóng)業(yè)是必然的發(fā)展方向，相關(guān)app可以起到點(diǎn)石成金卡位的功效。 在國(guó)內(nèi)農(nóng)業(yè)類app處于原始階段，在GIS-GPS-RS基礎(chǔ)上做的精準(zhǔn)農(nóng)業(yè)app，恰好占據(jù)了兩大風(fēng)口，借鑒國(guó)外標(biāo)桿app，可以少走彎路，輕資產(chǎn)運(yùn)營(yíng)，復(fù)制已成熟的商業(yè)模式。 實(shí)施難度方面，需要引起重視的是，國(guó)內(nèi)RS