魯能集團(tuán)資金籌集的研究.pdf

1、華北電力大學(xué)（北京）碩士學(xué)位論文魯能集團(tuán)資金籌集的研究姓名：李薊申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：李濤20050401摘要資金是企業(yè)進(jìn)行生產(chǎn)經(jīng)營活動的必要條件。在商品經(jīng)濟(jì)中，企業(yè)生產(chǎn)經(jīng)營活動同時也表現(xiàn)為資金運(yùn)動。企業(yè)資金的籌集，是指企業(yè)通過各種渠道，采用不同的方式取得生產(chǎn)經(jīng)營所必需的資金。資金籌集是決定企業(yè)資金運(yùn)動規(guī)律和生產(chǎn)發(fā)展的重要環(huán)節(jié)。魯能事業(yè)的發(fā)展需要足夠的融資支持，必須開辟多種融資渠道，擴(kuò)大融資規(guī)模己迫在眉睫。魯能集團(tuán)目

2、前的籌融資行為，較為符合9M理論，但在實際操作過程中存在局限性。魯能集團(tuán)可以運(yùn)用邁爾斯的不對稱信息理論，通過籌融資方式的創(chuàng)新和綜合運(yùn)用，有效地解決資金籌集問題上的瓶頸。關(guān)鍵詞:資金，籌集，方式ABSTRACTCapitalisanecessaryconditionofenterprisesmanufacturing&managingactivities.Withinthecommodityeconomythemanufacturing&

3、managingactivitiesofenterprisesexpressascapitalmovementinthemeanwhile.TheCapitalFinancingofenterprisesmeansenterprisestogetneededcapitalforitsmanufacturing&managingactivitiesthroughdifferentchannelsandindifferentmethods.

4、Capitalraising&financingisanimportantlinkthatdeterminingcapitalrunningruleandmanufacturing&developmentofenterprises.ThedevelopmentofLUNENGGROUPneedenoughcapitalfinancingsupportsoLUNENGGROUPhastoexploremultichannelsofCapi

5、talfinancingandexpandthescaleofCapitalfinancingurgently.Thepresentcapitalraising&financingactivitiesofLUNENGGROUPaccordswithMMTheorycomparativelyyetthereislocalizationexistsinitintheactualoperatingprocess.LUNENGGROUPcoul

6、dexercisetheUnsymmetryTheoryofMyerstosolvethebottleneckincapitalraising&financingproblemeffectivelybytheinnovationandintegrativeoperationincapitalraising&financingmodesLiJi(Technologicaleconomyandmanagement)Directedbypro