海爾v6蒸汽熨洗干一體機(jī)新品

1、大學(xué)生畢業(yè)論文（設(shè)計(jì)）大學(xué)生畢業(yè)論文（設(shè)計(jì)）海爾海爾v6v6蒸汽熨洗干一體機(jī)新品蒸汽熨洗干一體機(jī)新品上市策劃方案上市策劃方案姓名：劉婷學(xué)號(hào)：201005040077所在院系：經(jīng)濟(jì)貿(mào)易管理系學(xué)科專業(yè)：市場(chǎng)營(yíng)銷指導(dǎo)教師：郭義祥二〇一二年十一月長(zhǎng)沙職業(yè)技術(shù)學(xué)院畢業(yè)論文（設(shè)計(jì)）III目錄一、市場(chǎng)分析.......................................................1（一）宏觀環(huán)境以及行業(yè)分析.....

2、................................1（二）消費(fèi)者分析................................................2（三）競(jìng)爭(zhēng)者分析...............................................2二、新品分析.......................................................2三、產(chǎn)品SWOT分析..

3、................................................3(一)優(yōu)勢(shì)................................................3(二)劣勢(shì)................................................3(三)機(jī)會(huì)................................................3(四)威脅....

4、............................................3四、產(chǎn)品定位.......................................................4五、推廣目標(biāo).......................................................4六、推廣策劃.............................................

5、..........4（三）廣告媒介宣傳...........................................5（四）公關(guān)宣傳.............................................5（五）促銷....................................................5七、經(jīng)費(fèi)預(yù)算.......................................