鴻星爾克戰(zhàn)略研究.pdf

1、073025560吳榮光鴻星爾克戰(zhàn)略研究目錄摘要1ABSl]RACT一21引言一311研究動(dòng)機(jī)和研究目的312研究的主要問題313研究思路和框架314研究方法415研究貢獻(xiàn)516研究理論基礎(chǔ)52公司戰(zhàn)略制定背景1O21公司簡(jiǎn)介1022公司存在的主要問題1023小結(jié)123公司戰(zhàn)略制定1331宏觀環(huán)境分析l332行業(yè)分析16321后工業(yè)時(shí)代對(duì)行業(yè)的影響16322對(duì)行業(yè)本質(zhì)的理解17323行業(yè)的市場(chǎng)容量和成長空間18324行業(yè)內(nèi)競(jìng)爭(zhēng)對(duì)手分析l

2、933公司SWOT分析2534公司發(fā)展戰(zhàn)略的標(biāo)桿研究2835公司戰(zhàn)略構(gòu)想一2936／J、結(jié)324公司戰(zhàn)略實(shí)施3341差異化戰(zhàn)略實(shí)施一3342藍(lán)海戰(zhàn)略實(shí)施3443核心能力戰(zhàn)略實(shí)施一3644戰(zhàn)略實(shí)施預(yù)想目標(biāo)4045硝、結(jié)41結(jié)論一42參考文獻(xiàn)43致謝。45073025560吳榮光鴻星爾克戰(zhàn)略研究AbstractThemediumandsmallfirmplaysamoreandmoreimportantroleintheeconomicde

3、velopmentofourcountryitCallimprovetheemploymentlevelandmaintainthesocialstabilityHongxingErkeGroupisapreeminentstarinallofthemediumandsmallfirmsinchinaItwasfoundin2000andsuccessfullylistedinSingaporein2005，becomingthefir

4、stChinesesportsbrandthatgoespublicoverseasWhatstrategyHongxingErkewanttotakeWhatl(indofexperienceCanbetakeninitsstrategyformulationandimplementationWhatilluminationCarlitexpressTheseproblemsaretheimportantrespectsofthiss

5、tudyThispaperstudiesthestrategyofHongxingErkebasedonPorterscompetitivestrategyblueoceanstrategyandcorecompetencestrategyItdescribesthebackgroundandmainproblemofthiscompanyandanalysistheexternalandinternalenvironment，espe

6、ciallyanalysisthepresentstatus，theessence，themainrivalsoftheindustryandstudythestrength，weakness，opportunityandthreatofthisfirmOnthesebaseofanalysis，thiscompanyformulateandimplementdifferentiationstrategyblueoceanstrateg

7、yandcorecompetencestrategyTherearefiveconclusionsinthispaper：Firstlyasfarasourmediumandsmallfirmconcemed，thestrategyisveryimportant，OnlytakingrightstrategyCanmakeoutstandingoutcomesSecondlyintheperiodofviolenthomogeneity

8、competing，differentiationstrategyisastrongarmstoovercomerivals，onlytakingcleardifferentiationstrategyyoucanbreakthroughthesurroundingsoftheopponentsThirdlytheentrepreneurshouldpossesbroadfieldofvisionandinnovationthinkin

9、g，onlybymeansofinnovation，youCanfindblueoceanwhetherinthenewlyindustryorinthetraditionalindustrytheblueoceanstrategyisalwaysimportantbecauseitCanmakeyoufindcheesesbelongingtoyourselfFourthlythecorecompetenceisSOimportant

10、thatwithoutcorecompetencetherewouldbenoanythingthecorecompetenceistheintrinsicfactorofthefirm’SSuccess，anditisthebaseofthedifferentiationstrategyandtheblueoceanstrategyFifthlystrategyimplementationisthekeysteptobringstra

11、tegyblueprintintonicerealityStrategymanagementisasystemsengineering，thereitmustbecoherentfromthestrategyadvancingtothestrategyimplementationthehighlevelofafirmshouldpayattentiontothestrategyimplementation，andmobilizethee