系統(tǒng)論在電視管理中的運(yùn)用.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文系統(tǒng)論在電視管理中的運(yùn)用姓名：葛昀申請學(xué)位級別：碩士專業(yè)：媒介管理指導(dǎo)教師：陳桂蘭2000.5.1_’、SYSTEMSTHEORY戰(zhàn)PLIEDTOTELEVISIONS1jp口IONMANAGEMENTSUMMARYThefirstchapterofthisthesisfocusesonthemanagerialproblemsfacedbytelevisionstationsincurrentChinainthei

2、nadequacyofthetheoreticalbaseAsthederivationofapplicationofsystemstheoryinthesocialscience，thethesisemployssystemstheoryasitstheoreticalframeworkInChapter2，theprinciplesofthesystemstheoryappliedtothemanagementoftelevisio

3、nstationsarestatedByupholdingtheviewof“ecologicalenvironment”inthesystemsapproach，Chapter3discussesthedynamiccorrelationbetweentelevisionanditsenvironment，thusanalysesthesurvivaladaptationandstimulateresponseofthetelevis

4、iononbothpolicyandmarketlevelsFromasystemsperspective，atelevisionstationcanbedividedintoseveralsubsystemsInChapter4，afterthedescriptionoftheorganizationalstructurecharactersofaTVstation，thethesisidentifies，accordingtothe

5、functions，themajorsubsystemsofatelevisionstation，namelymanagement，news，programdeveloping，programacquisitionandsales，programming，promotionandresearch，advertising，engineering，humanresourceandfinanceBecauseofthehighvisibili

6、tythesubsystemhasonthestationanditspotentialforasuccessfuloperation，attentionisfocusedonthenewsdepartmentinChapter5ReengineeringthebusinessprocessinthetelevisionmanagementisfullydiscussedinChapter6becauseofthepenetration

7、ofmanagementsubsystemInChapter7，rating，animportantfigureinthetelevisionmanagement，ispresentedAninnovationexperimentservingthemeasureofTVprogramsisprovidedinthestudiesofanalyzingratingAmodelforTVstationmanagementispresent

8、edinthelastchapter，Chapter8byapplyingthesystemstheoryfurtherOnthewhole，thisthesisprovidesthebasicwayofthinkingforthetelevisionmanagementincurrentChinaThesynergisticintegration，whichiscriticaltotheSuccessofTVmanagement，is