衛(wèi)星電視管理與發(fā)展模式探討.pdf

1、復旦大學碩士學位論文衛(wèi)星電視管理與發(fā)展模式探討姓名：應中迪申請學位級別：碩士專業(yè)：新聞傳播學指導教師：張駿德2000.5.1oAbstractSatelliteTVthatisserviceablebothtobroadcastandnarrowcasthasa“ractedattentionsinceitsadventEnsuingCNN’SlivebroadcastoftheGulfWarSatelliteTVwithitshuge

2、capacityofcommunicationsrealized，enjoyssubstantialdevelopmentworldwideTherapidadvancementofsatelliteTVcommunicationteclmologiesandtheaccelerationofgiobalizationmaketheintroductionofforeignsatelliteTVaninevitability，espec

3、iallygiventhecontextofChina’SpredictableaccessionintoWTOButChinesesatelliteTVcommunity，initschrysalisstage，isnotreadytofaceuptoforeigncompetitioninallforefrontsWhat’StheimpactofforeignsateIliteTVHowshallweacceleratethede

4、velopmentofChinesesatelliteTVSOthatitcanbeonaparwithitsforeigncounterpartswhileboastingintel’nationalinfluencecommensuratewithChina’SstatusasabigplayerintheinternationalarenaThecharacteristicsofsatelliteTV’thedevelopment

5、ofsatelliteTVathomeandabroad，managementmodelsofforeignsatelliteTV’especiallysuccessfulonesaretoucheduponinthisthesisDiscussionsareheldonthemodelthatChinaemploysinmanagingforeignsatelliteTVandthemodeandstepsindevelopingCh

6、ina’SinternationalsatelliteTVApartialopeningmanagementmodelapplicabletoforeignsatelliteTVandthenetworkingpatternofinternationalsatelliteTVareputforwardHypothesesinchannelsettinganddevelopmentstepsaredealtwithindetailinaf