轉(zhuǎn)型背景下中國大學(xué)出版社學(xué)術(shù)出版的困境和出路研究.pdf

1、湖南大學(xué)碩士學(xué)位論文轉(zhuǎn)型背景下中國大學(xué)出版社學(xué)術(shù)出版的困境和出路研究姓名：譚巖立申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：新聞傳播學(xué)指導(dǎo)教師：雷鳴20100406轉(zhuǎn)型背景下中國大學(xué)版社學(xué)術(shù)版的岡境和；I路研究AbstractScholarlypublishingisanimportantcarrierforpreservationanddisseminationofhumanculturalresearchresults，playsavitalroleo

2、nculturaldevelopmentInchina，UniversityPressfromitsinceptionbearstheresponsibilityofacademicpublicationScholarlypublishingisthepurposeofUniversityPress，anditisanobligatorytaskofUniversityPressInrecentyears，ourcountryattac

3、hesgreatimportancetoculturaldevelopment，asenhancedculturalsoftpowerinthecalltheScholarlyPublishingbegantobeconcernedaboutHoweverthescholarlypublishingofUniversityPress，intermsofquantityandqualitytothelevelitshouldbeachie

4、vedwithallhaveaconsiderablegapTherefore，researchonscholarlypublishingandfounditsfuturedevelopmentofanewdirectionisimportantandnecessaryTheinstitutionaltransformationandformatsintransitionofthePublishingraisenewchallenges

5、andoffernewopportunitiesforUniversityPressScholarlypublishingPressinchinawillbecomeenterprises，getridoftheoldsystemofconstraints，providethepossibilityfortheacademicpublicationtoexplorenewformsofdevelopment；Meanwhile，”per

6、sonalizedserviceand”masscustomization”aretwoaspectsofthedigitaltransformationtothepublishingindustry，asthefeatureis”thereaderislimited，scattereddemand”，thescholarlypublishingofUniversityPressisSuitablefordigitalItispossi

7、bleforscholarlypublishingofUniversityPresstoexploretheprofitmodelOnthebasisoftherealityimpactofthe“transformational”，thispaperproposedspecificstrategiesforsustainabledevelopmentoftheUniversityPressScholarlyPublishingItpl

8、aysanactiveroleforUniversityPresstostickitsCulturalmissionandplaysacatalyticroletomakeanimportantcontributionintheCultureUniversityPressScholarlyPublishing’Sspecificstrategiesforsustainabledevelopmentincludespolicyenviro

9、nment，improvinginternaloperatingenvironment，optimizedacademicpublishingsustainabledevelopmentmodelTheendpointistoprovideadualpathofnewdevelopmentfortheUniversityPresstoachievetheeconomicandsocialbenefitsKeyWords：Universi