上海世博會融合新聞的內(nèi)容及模式研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文上海世博會融合新聞的內(nèi)容及模式研究姓名：幸倩申請學(xué)位級別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：孫發(fā)友20110529華中科技大學(xué)碩士學(xué)位論文華中科技大學(xué)碩士學(xué)位論文IIAbstractWiththedevelopmentofinfmationcommunicationtechnologythepromotionofthe“ThreewksConvergence”policymediaIntegrationisamajtre

2、ndinmediadevelopment.PritotheopeningoftheShanghaiWldExpoChina’smediafmedanalliancewhichjointlyreptstheWldExpobybreakingtherestrictionofmediacategiesindustriesregions.ThealliancewasastrategicintegrationamongChina’smediaol

3、dnewonmajnewsevent.Ithasinjectedtheideaof“ConvergenceJournalism”totheWldExpohasbroughtasignificantimpactonthecontenttheoperationmodethediffusionsubjectoftheWldExporept.OutsidetheallianceanumberofmediaalsojointlyrepttheWl

4、dExpothroughthenewspaperTVtheInterwhichgainoutstingperfmanceinExporept.AtthesametimenewmediabecamealargeplatfmfjointlyreptofExpoprovidedtheinnovationofresourcesharingconvergencejournalismwiththemediumatmospherewhichownst

5、hefeaturesofgoodsharinginteractiveparticipation.ThisarticlegivesanindepthinvestigationintothecontenttheoperationmodeoftheconvergencejournalismfromtheExporeptgivenbyeachmediumthroughsomeanalysismethodssuchasqualitativemet

6、hodsquantitativemethods.ThecontentofconvergencejournalisminExpopresentsthefollowingfeatures:(1)theconvergencejournalismisdiverse(2)theserviceknowledgenewsispopular(3)picturesvideosarealsopopular(4)thelivebroadcastisnmali

7、zed(5)theexperiencereptisprominent.Meanwhilethethemeofconvergencejournalismreptsinvolvesthefollowingfeatures:(1)thethemeofintegrationofconvergencejournalismconsistentwiththemediaoperationofagendasettingbetweenmedias(2)th

8、ereceiveofthenewsamongtheaudienceisconsistentwiththe“UsesGratification”they.BasedontheoperationmodeoftheconvergencejournalismcombinedwithMcLuhans“Themediumisthemessage“theymastertheoperationmodeofmediaconvergenceitsinflu