在線拍賣中的支付折扣效應(yīng)研究.pdf

1、武漢科技大學(xué)碩士學(xué)位論文在線拍賣中的支付折扣效應(yīng)研究姓名：游涵赟申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：應(yīng)用數(shù)學(xué)指導(dǎo)教師：呂緒華20121212第1I頁壅圣塑苧查堂堡主堂垡笙莖AbstractWiththedeveloFImentofonlinebusiness，AuctionthisancientpricingandGoodsdistributionmethodcometoanewopportunityfordevelopmentWiththewor

2、ld’Sfistonlineauctionwebsitee—baybeenfoundin1995，shoppingonlineisbecomingamodemlivestyleWiththeonlinetradingmarketbeingmatures，competitionsbetweentraders，becomingmoreandmoreseriousinordertosurviveinthecruelcompetition，tr

3、aderstakealotofmethodstoattractcustomersandtoenhancetheirmarketshareBasedonthisfact，avarietyofpromotionauctionshavecomeintobeingForexample，theuseofvouchers，discountsintheauctionsInthispapeqwenalTlealltheauctionswithprefe

4、rentialpaymentdiscountauctionsThispaperstudiedtheoptimaldecisionandrevenueofbothbuyersandsellersinOnlinefirstpriceandsecond—priceauction，undertwoclassicalvaluemodelofprivatevaluesandinterdependentvalues，withpaymentdiscou

5、ntWeusetheknowledgeofgametheoryandoptiontheo“toanalysiswhetherthecustomersbuyingthevouchersandthediscountcouponspurchasethatsoldbythesellersWeconcludedthatwhenbiddersbiddinginauctionswithpaymentdiSCOunttheyobeyedtheprinc

6、iplethattheirexpectpaymentisnotchangedAlso，weintroducedthepaymentdiscountinto”auctionandbargain”twostageauction，wegivesthebalancedbargainsolutiontothebuyerFinallyweanalysisthemodeofopermion，profitmodel，bidders’biddingstr