畢業(yè)論文《淺析關(guān)系營銷在我國大中型酒店的應(yīng)用》

1、（2010 屆） 屆）本科畢業(yè)設(shè)計(jì)（論文） 本科畢業(yè)設(shè)計(jì)（論文）淺析關(guān)系營銷在我國大中型酒店的應(yīng)用學(xué) 院（部）： 院（部）：商 學(xué) 院 專 業(yè)：市場營銷 場營銷 學(xué) 生 姓 名： 名：**** 班 級(jí)：06-2 學(xué)號(hào) 學(xué)號(hào)

2、 06402200225 指導(dǎo)教師姓名： 姓名：**** 職稱 副教授 副教授 最終評(píng) 終評(píng)定成 定成績2010 年 6 月 The enterprise marketing service relationship marketing is the theoretical basis and maintain the relationship market

3、ing smoothly, is the important guarantee of modern service enterprises. The 21st century, Chinese large and medium-sized hotel faces a new economy times, perceptual consumption and diversified consumption, hotel manageme

4、nt of peanuts. These features in large and medium-sized hotels will decide to choose hotels relationship marketing as its core of service marketing strategy, only in this way, the large and medium-sized hotels in China t

5、o create and enhance their competitive advantage.This article, through a lot of literature study and analysis of the problem about the relationship marketing at home and abroad, and carries on the summary, this paper sys

6、tematically describes the relationship marketing and relationship marketing theory is suitable for Chinese hotel industry characteristics of new marketing concept, its use to help promote the competitiveness of our hotel

7、 service levels, cultivate long-term competitive advantage. Through the analysis of relationship marketing in China, and outlinedin the analysis, this paper discusses how to effectively implement and hotel from practice

8、and theory of relationship marketing, put forward to solve the problem in the relationship marketing strategy. Through the relationship marketing to achieve the goal of large and medium-sized hotels, maintain long-term m