[雙語(yǔ)翻譯]民宿外文翻譯--把握民宿行業(yè)脈搏對(duì)當(dāng)前營(yíng)銷實(shí)踐的評(píng)估（原文）

1、ArticleTaking the pulse of the B however, the B Jones and Millar, 2013; Lynch et al., 2009; Travel Trends, 2013). With the rapid growth of the B Nicholls and Kang, 2012; Van Haastert and de Grosbois, 2010), burnout am

2、ong owner/operators (Vallen and Rande, 2002), and the blurred lines of work and home (Hsieh, 2010). An additional focus area of BCorresponding author: Alleah Crawford, East Carolina University, School of Hospitality Lead

3、ership, RW-311 Rivers Building, Greenville, NC 27858, USA. Email: crawforda@ecu.eduTourism and Hospitality Research 2013, Vol. 13(3) 125–139 ! The Author(s) 2014 Reprints and permissions: sagepub.co.uk/journalsPermission

4、s.nav DOI: 10.1177/1467358414522054 thr.sagepub.comat CARLETON UNIV on May 4, 2015 thr.sagepub.com Downloaded from During the same period, the average daily rate has grown minimally’’ (p.14). Current trends appear to be

5、positive for B and once the needs are under- stood, an organization must satisfy the needs pre- sented more successfully than its competitors (Siguaw and Enz, 1999). Marketing within the lodging industry is important fo

6、r many reasons, but specifically for B Stern and El-Ansary, 1992), and are therefore, useful to B while use of the Internet was ranked much lower (Lubetkin, 1999). In the same study, Lubetkin(1999) also found that, for

7、 B mar- keting efforts should expand and potentially focus on special programs, mature travelers, and single trav- elers, noting that the use of effective marketing chan- nels creates additional opportunities to create

8、awareness of the product and attract more guests. Jeong (2004) investigated B & B website character- istics that could enhance future behavioral intentions of potential customers, and found that they sought detailed,

9、 beneficial, and pertinent information regard- ing services and amenities, as well as directions to the property. Kline et al. (2005) also investigated B & B website characteristics, observing that many B & B web

10、sites needed to be configured more effectively for marketing purposes. A more recent study, focused on the emerging B & B industry within Taiwan (Huang, 2008) empha- sized the benefits of adopting electronic means fo