vi設(shè)計外文翻譯--標(biāo)志設(shè)計和企業(yè)形像（英文）

1、 Procedia - Social and Behavioral Sciences 51 ( 2015 ) 650 – 654 1877-0428 © 2015Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ay?e Çak?r ?l han Open access under

2、 CC BY-NC-ND license. doi: 10.1016/j.sbspro.2012.08.218 ARTSEDU 2012 Logo design and the corporate identity George Adîr,a*, Victor Adîrb, Nicoleta Elisabeta Pascuc aPolitehnica University, 313, Splaiul Indepen

3、dentei,Bucharest, Romania bPolitehnica University,313, Splaiul Independentei Bucharest, Romania cPolitehnica University,313, Splaiul Independentei,Bucharest, Romania Abstract This paper presents the importance of a log

4、o as a graphic element to support a corporate identity. A logo is a graphic identity vector and it has its place in a communication strategy of a company. It is about the signature of a company. That is why is very imp

5、ortant to be able to create a harmony between colours and shapes concerning the universe of logos. There are two stages: first, the research and market projection and the second, the creative graphic work. These two sta

6、ges achieve the possibility to make a logo lifting” when is necessary. Keywords: Logo design, graphic symbol, design stages, logo lifting; 1. IntroductionFirst of all we have to see what a logo is. It is a symbol, a g

7、raphic and visual sign which plays an important role into the communication structure of a company. A logo is a clear graphic element which make possible to distinct between companies. A logo is a signature of a compan

8、y, may be like a new conception, a certain life style etc. It is about a bridge between the public and the company. It conveys details in a very concentrate graphic representation. It is a possible sign to compare sim

9、ilar items. That is why to create a logo is not a happening, is a consequence of very specified analyses, concerning geometric shapes, colours, various signs and symbols, all into an harmonious mixture which is driven

10、?to catch” and to be part of people's mind. 2. Logo application domainsIts domain is so wide. Shortly, someone see this graphic symbol in social, economic and political life. Bellow there are specified only a few do

11、mains: 1. Legality and law (office copy, advocates, insurance, justice, associations, foundations, political parties etc.); 2. Education and culture (universities, schools/high schools/colleges/libraries/bookstores etc.

12、); 3. Transport activities (driving schools, taxies, transport companies, auto brands, car parts stores etc.); 4. Constructions and development programs (construction materials, decorations, furniture, solar energy, equi

13、pments and hardware etc.); 5. Medical activities/pharmaceutics (medical clinics, health spas, drugstores, specialized cabinets etc.);* George Adîr. Tel.: +40-744-212-824© 2012 Published by Elsevier Ltd. Select

14、ion and/or peer review under responsibility of Prof. Dr. Ayse Cakir IlhanAvailable online at www.sciencedirect.com© 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ay?e

15、99;ak?r ?lhanOpen access under CC BY-NC-ND license.652 George Adîr et al. / Procedia - Social and Behavioral Sciences 51 ( 2015 ) 650 – 654 Figure 2. The logo design stages 5. Logo typologyThe logo design univ

16、erse is unsuspected wide. The existing geometric shapes and other new developed and, also, the wide scale of colours, allow a very good field for a creative designer. By analysing the logo typology we see three main typ

17、es: 1. Iconic or symbolic logo - represented by an emblem, a symbol, a sign or an object; (This kind of logo is a suggestive graphic representation, something which can be mental registered, processed, explained and unde

18、rstood. For this kind of logo is possible to have graphic representations of animals, fruits, insects, daily units, suggestive symbols for various activities or actions. If somebody is wishing to create an iconic logo,

19、 it has to drive into the first stage and phases and after that work, to sketch suggestive logos, using the meaning of the geometric shapes and colours.) 2. A text defined a logo - is represented only by letters/numbe

20、rs as a text or as single letters/number; (There is no graphic symbol. The creation of these logos is a personification using a peculiar writing.) 3. A mixed logo - concerning in a symbol and a text together; (For this

21、kind a logo there are two support elements: the first one is a text (the name of the company/product/service/event etc.) and the second one is a symbol (geometric shapes, different signs, various images etc.).There are

22、logos which include inside a geometric shape a text which may be a name.) 6. Shape and colour in logo design6.1 Geometric shapeThe geometric shapes are important elements in a corporate identity strategy. There are many

23、 classic geometricshapes which suggest an image of the company. Table 1 presents only a few geometric shapes and their suggestive induction. All these shapes try to satisfy the attributes and the functions of a logo th

24、rough graphics and to communicate the identity of the company. Graphics elements as symbols, signs, pictograms etc. are usually used in logo design. It is a problem of choosing the right graphic element and this means

25、a solid creative work of a designer. The first stage Research and market projection ? To set the theme; ? To identify existing logos in the gainer domain; ? To realize a competition study of existing logos in the market;

26、 ? To fix the target public of the presumtive logo; ? To specify the support elements of the logo; ? To analyse the creative graphic possibilities in the demanded domain.The second stage Creative graphic work ? To sketch

27、 some exemples for the demanded logo; ? To achieve a brainstorming session to obtain 2-3 solutions; ? To develop a SWOT analysis; ? To set the best graphic-visual logo solution; ? To convey a first graphic print to the g