新傳播背景下內(nèi)地華語(yǔ)電影市場(chǎng)“爛片大賣”現(xiàn)象研究

1、原 創(chuàng) 性 聲 明本人鄭重聲明： 本人所呈交的學(xué)位論文， 是在導(dǎo)師的指導(dǎo)下獨(dú)立進(jìn)行研究所取得的成果。學(xué)位論文中凡引用他人已經(jīng)發(fā)表或未發(fā)表的成果、數(shù)據(jù)、觀點(diǎn)等，均已明確注明出處。 除文中已經(jīng)注明引用的內(nèi)容外， 不包含任何其他個(gè)人或集體已經(jīng)發(fā)表或撰寫過的科研成果。對(duì)本文的研究成果做出重要貢獻(xiàn)的個(gè)人和集體，均已在文中以明確方式標(biāo)明。本聲明的法律責(zé)任由本人承擔(dān)。論文作者簽名： 日 期：關(guān)于學(xué)位論文使用授權(quán)的聲明 關(guān)于學(xué)位論文使用授權(quán)的聲明本人在

2、導(dǎo)師指導(dǎo)下所完成的論文及相關(guān)的職務(wù)作品，知識(shí)產(chǎn)權(quán)歸屬蘭州大學(xué)。本人完全了解蘭州大學(xué)有關(guān)保存、使用學(xué)位論文的規(guī)定，同意學(xué)校保存或向國(guó)家有關(guān)部門或機(jī)構(gòu)送交論文的紙質(zhì)版和電子版， 允許論文被查閱和借閱； 本人授權(quán)蘭州大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索， 可以采用任何復(fù)制手段保存和匯編本學(xué)位論文。 本人離校后發(fā)表、 使用學(xué)位論文或與該論文直接相關(guān)的學(xué)術(shù)論文或成果時(shí)，第一署名單位仍然為蘭州大學(xué)。本學(xué)位論文研究?jī)?nèi)容：□可以公

3、開□不宜公開，已在學(xué)位辦公室辦理保密申請(qǐng)，解密后適用本授權(quán)書。（請(qǐng)?jiān)谝陨线x項(xiàng)內(nèi)選擇其中一項(xiàng)打“√”）論文作者簽名： 導(dǎo)師簽名：日 期： 日 期：IIStudy on new media under the background of themainlandChinese film market “rotten piece big sell“phenomenonAbstractIn this paper, we mainly study

4、the current mainland Chinese film market “rotten piece soldphenomenon, trying to understand the following problems: one,“ rotten piece sold phenomenonproduced by new communication background and reasons; second, the “rot

5、ten piece soldphenomenon caused by the impact; third, the rotten piece sold phenomenon will bring what kindof thinking. On the basis of this, the paper is divided into four parts:The first part, mainly introduce the curr

6、ent Chinese film box office market situation, leads to“rotten piece big sell“ phenomenon, and through data analysis and demonstration of the rottenpiece sold in current China film market is very common outstanding.The se

7、cond part, from the national film policy adjustment and transformation as thebackground of the communication environment and the “Internet plus“ as a platform to spread tochange the concept of two aspects of “new media b

8、ackground bad sell“ phenomenon and checkthe contents from the movie investment tendency is serious; monopoly and selective cinema;movie creators; audience marketing; the “agenda setting“ function has become increasinglyp

9、rominent in five aspects of the “bad hit“ the causes of the phenomenon.The third part, mainly from the “rotten piece big sell“ is a normal market phenomenon and“rotten piece sold not conducive to the long-term developmen

10、t of the film market expounds theinfluence brought about by the “rotten piece sold phenomenon.The fourth part: mainly is the thinking of “trash sell“ phenomenon, put forward somefeasible suggestions, and to explore the m