中小企業(yè)如何開(kāi)展電子商務(wù)商丘職業(yè)技術(shù)學(xué)院經(jīng)貿(mào)系畢業(yè)論文

1、商丘職業(yè)技術(shù)學(xué)院經(jīng)貿(mào)系2011 屆畢業(yè)生論文中小企業(yè)如何開(kāi)展電子商務(wù) 中小企業(yè)如何開(kāi)展電子商務(wù)專 業(yè): 電子商務(wù)班 級(jí): 2008 級(jí)一班作 者:指導(dǎo)教師:二○一一年四月3目 錄內(nèi) 容 摘 要····················

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4、···2 一、對(duì)電子商務(wù)的理解·······························

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6、183;············41. 電子商務(wù)基本概念······················

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8、3;···················42．電子商務(wù)涵蓋的業(yè)務(wù)范圍···············

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10、3;················43.電子商務(wù)的主要形式··················&#

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12、····················· 44. 電子商務(wù)在社會(huì)經(jīng)濟(jì)中的主要表現(xiàn)············&#

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14、······· 4二、中小企業(yè)開(kāi)展電子商務(wù)的必要性··························

15、3;·································5(一) 電子商務(wù)發(fā)展現(xiàn)狀分析·

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18、51.全球電子商務(wù)發(fā)展現(xiàn)狀··································

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20、#183;·52. 我國(guó)電子商務(wù)發(fā)展現(xiàn)狀································

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22、#183;· 5（二）中小企業(yè)電子商務(wù)應(yīng)用基本現(xiàn)狀·······························

23、3;··························· 61. 企業(yè)計(jì)算機(jī)應(yīng)用水平落后，網(wǎng)絡(luò)意識(shí)淡薄·····

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25、#183;···· 62. 企業(yè)管理水平落后，經(jīng)營(yíng)方式陳舊····························

26、83;··························· 6（三） 中小企業(yè)開(kāi)展電子商務(wù)的優(yōu)勢(shì)······

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28、3;··················61．有利于中小型企業(yè)與大型企業(yè)的競(jìng)爭(zhēng)···············&

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30、; 72.有利于拓寬中小型企業(yè)的市場(chǎng)空間·································&#

31、183;························73.有利于供應(yīng)鏈從傳統(tǒng)市場(chǎng)向虛擬市場(chǎng)延伸········

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33、#183;···74．使中小型企業(yè)對(duì)內(nèi)部運(yùn)作和實(shí)時(shí)控制得以加強(qiáng)·····························

34、··········· 75．增加了中小型企業(yè)的商機(jī)，開(kāi)拓商業(yè)前景······················

35、························ 7三、中小企業(yè)開(kāi)展電子商務(wù)的實(shí)施方法·········

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37、#183;········· 7（一）充分做好開(kāi)展電子商務(wù)前的準(zhǔn)備·······················

38、3;··································· 71.消除觀念

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41、············ 72.了解網(wǎng)絡(luò)，了解市場(chǎng)，了解自身·····················

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43、183;··8（二）選擇適合自身的電子商務(wù)模式·······························&

44、#183;······························ 81. 沒(méi)有企業(yè)網(wǎng)站的電子商務(wù)···&

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46、;···························· 82. 擁有企業(yè)網(wǎng)站的電子商務(wù)······

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48、83;························· 9（三）制定企業(yè)開(kāi)展電子商務(wù)的工作計(jì)劃········

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50、83;··········· 91.不需自主建站的開(kāi)展計(jì)劃······················

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52、183;··········92.需自主建站的開(kāi)展計(jì)劃························

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54、83;············93.重視人才開(kāi)發(fā)······················

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56、183;························· 9（四）具體實(shí)施計(jì)劃，及時(shí)評(píng)價(jià)總結(jié)········

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58、3;················101.積極創(chuàng)造條件，循序漸進(jìn)··················

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60、83;············· 102.結(jié)合企業(yè)業(yè)務(wù)內(nèi)容，建立線上顧客服務(wù)內(nèi)容···················&

61、#183;························ 103.借助線上優(yōu)勢(shì)，發(fā)展平臺(tái)的服務(wù)能力········&#

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63、········ 104.提高電子商務(wù)平臺(tái)運(yùn)營(yíng)與實(shí)際經(jīng)營(yíng)內(nèi)容的配合度························&#

64、183;············· 105.進(jìn)行市場(chǎng)性運(yùn)營(yíng)與維護(hù)····················

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66、#183;············· 106.結(jié)合平臺(tái)內(nèi)容，推進(jìn)線下業(yè)務(wù)，創(chuàng)新業(yè)務(wù)內(nèi)容··················

67、3;······················ 10四、小結(jié)·············&

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70、83;··············11 參考文獻(xiàn)·····················

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73、183;······12 后記·····························&

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