品牌店長(zhǎng)必備手冊(cè)

1、目 錄第 1 章 服 務(wù) 箋 言...........................................................4第 2 章 你是專賣店店長(zhǎng)........................................................52.1 你是專賣店店長(zhǎng)..........................................................52.1.

2、1 店長(zhǎng)應(yīng)該具備的條件....................................................5第 3 章 店長(zhǎng)崗位描述..........................................................7第 4 章 店長(zhǎng)工作內(nèi)容..........................................................84.1 事務(wù)管理......

3、..........................................................84.1.1 營(yíng)業(yè)前................................................................84.1.2 營(yíng)業(yè)中................................................................84.1.3 結(jié)束營(yíng)業(yè)...

4、...........................................................94.2 銷售管理................................................................94.2.1 銷售計(jì)劃的含義........................................................94.2.2 擬定銷售計(jì)劃時(shí)的應(yīng)注意

5、事項(xiàng)...........................................104.2.3 銷售計(jì)劃的實(shí)施與管理.................................................104.3 店員管理...............................................................104.4 倉(cāng)庫(kù)管理.........................

6、......................................114.4.1 物流.................................................................114.4.2 衡量標(biāo)準(zhǔn).............................................................114.4.3 貨架排列合理化...................

7、....................................114.4.4 貨品排列有序化.......................................................114.5 資訊管理...............................................................124.5.1 信息資料的收集整理........................

8、...........................124.5.2 信息資料的統(tǒng)計(jì)、查詢和分析...........................................124.5.3 每天必讀報(bào)表.........................................................12第 5 章 店長(zhǎng)具體工作事項(xiàng)..........................................

9、...........145.1 短會(huì)...................................................................145.1.1 開 B 目的:............................................................145.1.2 開 B 重要性:...........................................

10、...............145.6.3 盤點(diǎn)步驟.............................................................285.6.4 次貨.................................................................295.6.5 復(fù)查表..............................................

11、.................305.7 推廣...................................................................305.7.1 推廣的種類...........................................................305.7.2 推廣期間注意事項(xiàng)........................................

12、.............315.7.3 推廣后...............................................................315.8 客戶管理...............................................................325.8.1 客戶分類及服務(wù)（見服務(wù)手冊(cè)）......................................

13、...325.8.2 客戶流量及成交率......................................................325.8.3 客戶資料（客戶注冊(cè)表）...............................................335.9 經(jīng)營(yíng)業(yè)績(jī)...............................................................335.9.1

14、銷售平衡及分析.......................................................335.9.2 日工作計(jì)劃單.........................................................34第 6 章 專賣店財(cái)務(wù)管理.......................................................356.1 財(cái)務(wù)制度（資金，費(fèi)用，

15、票據(jù)）...........................................356.2 會(huì)計(jì)流程...............................................................356.2.1 投資決策.............................................................356.2.2 進(jìn)貨流程................

16、.............................................366.2.3 銷售流程.............................................................366.2.4 銷售流程.............................................................38 第 7 章 投訴及偷竊應(yīng)對(duì).............

17、..........................................427.1 投訴應(yīng)對(duì)...............................................................427.2 偷竊應(yīng)對(duì)...............................................................42 第 8 章 市場(chǎng)調(diào)查...................

18、..........................................438.1 店長(zhǎng)必須做市場(chǎng)調(diào)查.....................................................438.2 市場(chǎng)調(diào)查包括內(nèi)容.......................................................43 第 9 章 個(gè)案分析............................