掌上寶藏——“拍賣圖錄”的裝幀設(shè)計(jì)研究

1、分類號： 密級： UDC： 學(xué)號：M1004115 碩 士 學(xué) 位 論 文 掌上寶藏 掌上寶藏 -- --“拍賣圖錄”的裝幀設(shè)計(jì)研究 “拍賣圖錄”的裝幀設(shè)計(jì)研究 研究生姓名： 葉舒飏 葉舒飏 導(dǎo)師姓名： 楊志麟 楊志麟 教授 教授 申請學(xué)位級別 碩 士 學(xué)科專業(yè)名稱 設(shè)計(jì)藝術(shù)學(xué) 設(shè)計(jì)藝術(shù)學(xué) 論文提交日期 201

2、3 2013 年 4 月 20 20 日 論文答辯日期 2013 2013 年 月 日 學(xué)位授予單位 南京藝術(shù)學(xué)院 南京藝術(shù)學(xué)院 學(xué)位授予日期 2013 2013 年 月 日 答辯委員會主席 評 閱 人 2013 年 4 月 20 日 南京藝術(shù)學(xué)院碩士學(xué)位論文 II Abstract Abstract “Auction catalog“ by de

3、finition are diagram-based, record auction of the contents of a book, which acts as the the multiple information ties between a buyer and seller, as a part of the auction process, “the auction catalog“need“manual“ and wi

4、dely advertised, and the need to have a fairly standard design sense and beauty. However, the current design of the “auction catalog“ is there are many problems and worthy of further study, inquiry binding design and gra

5、sp of audience psychology and on the interpretation of the overall image of the auction. 《Pocket treasures —“ Auction illustrated catalog “binding design research》through an overview of the history of the domestic and in

6、ternational auction, as well as domestic and foreign “auction catalog“ instance analysis objective that existing “auction catalog “design deficiencies; and actual cases of the “auction catalog“ book design depth design a

7、nd analysis of the tentative final concept for the future of the “auction catalog“. The conclusion of the paper is: “auction catalog“ The reason can be called “Pocket treasures”, but from the point of view of visual comm

8、unication and graphic design, it is a kind of interactive books and art collection value; “auction catalog“ design must have a wealth of information, easy to identify the information and can retain information. Keyword: