基于微信企業(yè)號的移動學習研究

1、 學校代碼：10270 分類號：G434 學號：142502520 碩士專業(yè)學位論文 基于微信企業(yè)號的移動學習研究 專業(yè)學位類別： 教育碩士 專業(yè)領域： 現(xiàn)代教育技術 作者姓名： 昝玉潔 指導教師： 龔鳴、季雋 答辯日期：

2、 2016 年 5 月 Abstract Shanghai Normal University Master of Philosophy II Abstract Abstract In recent years, the scale of the Internet continues to grow, along with Wi-Fi and

3、smart phones, tablet PCs and other devices appear, the mobile Internet, big data, Internet + Internet + other terms in our lives continue to emerge. In the background of the mobile Internet, people increasingly fast pace

4、 of life, development of the times, Tencent launched a micro-channel USS Enterprise in 2014 to deliver mobile applications for the enterprise or organization entry, help enterprises to establish and staff, upstream and d

5、ownstream suppliers the connection between the chain and enterprise applications. As a new mode of learning, micro-channel Enterprise not only be applied to businesses, also schools and government agencies use, it has be

6、come a focus of attention. Traditional learning methods can not meet the current learning experience. Because of the time micro-channel Enterprise appears relatively short, people's awareness of the micro-channel Ent

7、erprise to be improved. The mobile micro-channel Enterprise Learning how to implement, how to evaluate the effect of after implementation, compared with the traditional way of learning and what the pros and cons, etc., a

8、 lot of problems we need to study and explore. In this paper, the enterprise employees as the research object, with its own internship experience, reading literature, full participation in training programs China Pacific

9、 Insurance Company, the actual exploration. The main contents of this paper are: number of micro-channel business, mobile learning research literature at home and abroad to sort out, combine theory and existing enterpris

10、e applications, preliminary analysis to explore how to apply the micro-channel Enterprise to carry out enterprise mobile learning. Through a questionnaire survey, data analysis, their findings are summarized and sharing,

11、 to provide reference for using or about to use the micro-channel Enterprise to carry mobile learning businesses, schools, government agencies, so as to reduce training costs, improve training efficiency and save trainin

12、g period. I believe that the application of micro-channel Enterprise to carry mobile learning prospects are very bright. In the end of the article, the author analyzes the strengths and weaknesses of the training program

13、, which made the application of micro-channel mobile learning Enterprise undertaken problems that need attention, and made the prospects based on this learning development. Key words: Internet; micro-channel enterprise;