基于“行為”和“導視”需求的地鐵識別系統(tǒng)策略的研究

1、 摘 要 隨著城市的迅猛發(fā)展，許多二線城市也都建設起地鐵，地鐵已經(jīng)不再是大城市的專屬。根據(jù)調查顯示，如今應用地鐵出行的人群是主流群體。地鐵的方便快捷以及安全準時等優(yōu)點十分明顯，是人們青睞它的原因。但是當今地鐵的建設還有一些不盡如人意的地方，快速建造的同時在人性化角度卻有所缺失，好多設計例如為殘障人士設計的專用通道， 讓人被動的接受， 有些設施更是讓人難以接受，例如有些站點沒有公共衛(wèi)生間等。地鐵僅僅在功能上滿足了人的乘車需求，在人的心

2、理需求等其它方面上卻難以滿足。 論文是從“以人為本”的設計理念出發(fā)，以人的行為需求和人對導視的需求作為依據(jù)來進行地鐵識別策略的研究。論文中對國內外的典型事例進行比較總結以及案例分析研究，并且對乘客的需求進行了實地調查。運用綜合研究法對地鐵設計進行詳實的研究。進而探討了地鐵識別設計應該往人性化設計理念的方向發(fā)展。論證了地鐵設計要立足于人的角度，想乘客之所想，要考慮到乘客在地鐵中的需求等多方面因素，由此可見 “以人為本”的設計理念正是當今地

3、鐵最為需要的，只有充分調動人的主觀能動性，體現(xiàn)人性化的設計理念，這樣才能做出充滿關愛并且人性化十足的設計來。 為了能夠更好地應對人們在地鐵站里的種種需求，論文中提到的三個策略方向，分別為：交互識別策略，空間識別策略以及平面識別策略。其中交互識別策略將地鐵這種特別的公共交通系統(tǒng)與乘客之間的距離拉近，讓乘客更加便捷的找到想要的信息；空間識別策略不僅給乘客帶來豐富多彩的地下世界，還給乘客講述這一段段詼諧幽默的小故事；平面識別策略讓乘客能夠在便

4、捷的找到相關信息的同時，更能讓人感受到地鐵不一樣的文化特征。通過對地鐵人性化的設計，能夠從更深層次來提高地鐵的整體形象。為人們提供一個更加合理、安全、舒適、放心的乘車環(huán)境，并且能夠通過有效的設計，迅速準確地把想要傳達的信息傳遞給乘客。 對“人的需求”的研究勢在必行，僅僅從單一環(huán)節(jié)的研究并不能從本質上提升地鐵。要想得到本質的提升，就要從人的“行為”需求和“導視”需求上進行沈陽理工大學碩士學位論文 Abstract With the rap

5、id development of the city, many second tier city also built subway, the subway is no longer a big city exclusive. According to the relevant departments for investigation, the subway now people have in the city is the mo

6、st complex, most of the mainstream of the cluster. Metro has a convenient and safe and other advantages, this is the reason why the people favor. But the construction of the MTR are not just as one wishes place, fast con

7、struction and lacking in humane perspective, a lot of design for passive acceptance, some facilities is even more unacceptable. Subway just in function to meet the travel demand, is difficult to meet the people's psy

8、chological needs and other aspects. This paper is from the point of view of “people-oriented“ design concept, the research on the behavior of people who demand and demand for guide as the basis to the subway identificati

9、on strategy. Typical examples at home and abroad on the thesis compared and summarized the study and case analysis, and to the needs of passengers carried out a field survey. Research by using comprehensive research meth

10、od on the detailed design of the subway. And then discusses the subway identification should be designed to the humanized design idea of the direction of development. Demonstrates the subway design should be based on peo

11、ple's angle, to the passengers what they want, want to consider many factors in the subway passengers in demand, therefore “people-oriented“ design concept is the subway needs the most, only fully mobilize the initia

12、tive of people, embody the humanized design concept, so that in order to make the full of love and human full design. In order to be better able to cope with the people in various kinds of demands in the subway, the thre

13、e strategy direction, mentioned in the paper are: interactive recognition strategy, spatial recognition strategy as well as the plane recognition strategy. The interactive recognition strategy will between the subway thi