健康傳播視角下養(yǎng)生類(lèi)電視節(jié)目健康之路研究

1、 專(zhuān)業(yè)學(xué)位碩士研究生學(xué)位論文 新 疆 大 學(xué) 論文題目 論文題目(中文 中文)：健康傳播視角下養(yǎng)生類(lèi)電視節(jié)目 ：健康傳播視角下養(yǎng)生類(lèi)電視節(jié)目 《健康之路》研究 《健康之路》研究 論文題目 論文題目(外文 外文)：The Study of Health Communication On The Health Television Program of The Road to Health 研 究 生 姓 名：張鈺晗 名：張鈺晗 學(xué)

2、 位 類(lèi) 別：專(zhuān)業(yè)學(xué)位 別：專(zhuān)業(yè)學(xué)位 專(zhuān) 業(yè) 名 稱(chēng)：新聞與傳播 稱(chēng)：新聞與傳播 導(dǎo)師姓名 導(dǎo)師姓名 職稱(chēng)：張?jiān)式淌?職稱(chēng)：張?jiān)式淌?論文答辯日期 2016 年 5 月 24 日 學(xué)位授予日期 年 月 日 Abstract General Secretary Xi Jinping pointed out that without national health ,there is no a well-o

3、ff society in an all-round way. Health is a matter of national health and happiness of the people, The thirteenth five-year development planning also made it clear to health and building China's new goals, and strive

4、 to safeguard national health. Health communication in the development of our country has been in continuous deepening and changes, mainly through the three stages of development: health knowledge propaganda period, Heal

5、th education period, health communication period. Each stage of development, is a qualitative change in the development of health communication. These changes make the public health concept gradually deepened, the audien

6、ce need to seek health information to guide the daily life, Mass media has become important carrier meet the health demands of audiences. And The spread of TV series regular activities, Let the audience feel accept equal

7、ity and sharing of information, also make the audience to participate in media use, these features make the television has become an important platform of health communication. Multi-level factors of society, industry, a

8、nd the audience gave rise to the health development of TV programs, in this paper,based on health communication perspective, in the most representative of the class television program - “the road to health”, as a case, U

9、se healthy propagation model of feedback and the spread of health communication ecology pattern ability, health demands, social participation in three aspects to analyze “the road to health, and summarize the program of

10、health communication features, mainly reflected in: First, health communicators are diversified; second,Health information has the characteristics of scientific, practical and comprehensive; third, The diversity of healt

11、h communication expression, the use of language symbols and non-linguistic symbols of auxiliary to give health information to the audience, in order to achieve a good spread and effects; fourth, relying on TV platform an